After years of research and thousands of interviews conducted with women worldwide, the Pond's Institute launches the Ultimate Luxury in Antiageing - The New 'Pond's Gold Radiance', infused with real gold microparticles. This path-breaking new range is a potent combination of the world's best proven anti-ageing ingredients, combined with real elemental gold, to instantly re-energize dull skin and recapture the radiance of your youth. It comprises of five expert antiageing products - 'Youthful Glow Day Cream', 'Precious Youth Serum', 'Youth Reviving Eye Cream', 'Youthful Night Repair' and the 'Radiance Boosting Cleansing Mousse'.
Youthful skin has an undeniable radiance. As skin cells age, they weaken and tire; their vital inner-energy is exhausted and over time skin becomes visibly duller. The Pond's Institute researchers have after years of research and testing uncovered a breakthrough in antiageing: the identification of the four dimensions of skin ageing that causes dullness. New Pond's Gold Radiance with real gold microparticles is specially formulated to revitalize the lost radiance of ageing skin cells across all 4 dimensions - texture, color, evenness of tone and hydration - to recapture your skin's youthful radiance.
New Pond's Gold Radiance is the only breakthrough ageing solution that directly targets the combined four signs of skin dullness to recapture your skin's youthful radiance beautifully at any age. This expert range works on skin texture to diminish fine lines and wrinkles by treating them at the source for smoother, younger-looking skin. This powerfully concentrated antiageing formula also actively works to reduce excessive pigmentation, diminish existing spots and prevent new ones from forming, thus restoring an evenness of tone and color for brighter and younger looking skin. Lastly, the range with its real gold microparticles also infuses skin with vital nourishment and stimulates its natural regenerative processes, helping to restore the healthy translucence characteristic of fresh, young skin.
Women's concerns over loss of skin radiance has been studied by the Pond's Institute for over five years now. Its researchers have interviewed thousands of women, who told them that skin dullness made them feel invisible as they aged. "Women told us they remember when they were young and their skin was consistently glowing" said David Steele, Pond's Global Vice President, "but now they feel their skin has become dull over time. They suffer a fear of fading into the background and not being noticed by their husbands or families."
After listening to the many signs of youthful, radiant skin that women longed for, the Pond's Institute scientists have uncovered four measureable barriers to radiance: age spots, wrinkles, excessive pigmentation and dry, dehydrated skin. "Most anti-aging products combat just one or two of these problems" said Dr Pushker Sona, head of R&D at the Pond's Institute, Shanghai, "but women wanted a more complete solution. We spent two years developing a potent new combination of the world's best anti-aging ingredients in combination with real gold micro-particles to restore youthful radiance instantly and over time".
Pond's Gold Radiance was developed to tackle all of these dullness issues by combining four proven antiageing ingredients with absolute skincare luxury: real, precious gold micro-particles for beautiful, youthful-looking, radiant skin at any age.
Pond's Gold Radiance will soon be available in India across all major personal care stores, supermarkets, hypermarkets and pharmacies. Pond's is working around the clock to keep up with worldwide demand for its sensational new range.
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