Aspri Spirits launches the ultra-premium 'Roberto Cavalli Vodka' And 'Cavalli Tenuta Degli Dei' wine in India

Company Brief

Bangalore, November 28, 2010

Roberto Cavalli, the most renowned fashion designer internationally, rocked the spirits market with the launch of its ultra-premium Roberto Cavalli Vodka. Aspri Spirits Pvt. Ltd, who introduced this luxury brand to India, hosted an exclusive cocktail evening to bring in the grand launch at the Leela. Also present was Tommaso Cavalli, the son of the Italian fashion designer Roberto Cavalli along with the high society representatives of Bangalore.

The ultra premium Vodka come in a bottle designed by Roberto Cavalli himself; true to the Cavalli fashion embroidering animal and natural designs, the vodka comes in a distinctive Serpentine style - a serpent coil embossed around the middle of the frosted bottle with silver snakehead spout.

The vodka epitomizes seductiveness and quintessence of pure feminity. Inspired by and dedicated to sophisticated and elegant women; the icon and eternal muse of Cavalli style. This posh drink is smoothly flavored with a tinge of after taste.

The night saw the guests experience and savor the smooth, clean taste of the refined Roberto Cavalli Vodka. Guests including Tarun Arora, Suresh Hinduja, Jonathan Yach, Himesh Arora, Vishal Asrani, Lalit Sanghvi, Hiremath were seen enjoying a drink in the true Cavalli style, with elegance and sophistication.

Also showcased during the event was the award winning wine from the Cavalli family; Cavalli Tenuta Degli Dei, whose 25,000 bottles were recently released to the world markets (carefully watched in the estate's cellars for three years). The wine of Tommaso and Roberto Cavalli is in fact not the fruit of a single vineyard, but rather two territories (one at Panzano in Chianti and the other in the foothills of Florence), whose characteristics complement each other: Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot and Alicante meld perfectly, giving life to an IGT Toscana whose distinctive, well defined personality rotates around its smoothness. Like a silk dress, Cavalli Tenuta Degli Dei 2006 captures the senses, harmonizing the aromas of aromatic herbs, balsamic overtones, and fruit with balanced acidity, firm structure, velvety tannins and an extremely long finish.

Speaking at the celebration, Tommaso Cavalli said "Roberto Cavalli Vodka is superior in quality and in taste offers an extraordinary experience of a pleasure that is unique. It is made from the purest water gushing from the slopes of Monte Rosa, the Roberto Cavalli Vodka is produced using the finest quality grain grown in the valley where the southern western Alps meets River Po. The vodka has been brilliantly accepted internationally and we are looking forward to a similar response with the Vodka aficionados in this ultra modern city and the energetic crowds of Bengaluru. We are very happy to have entered the Indian market with a strong partner like Aspri Spirits and I would like to take his opportunity to thank them for this fantastic evening."

Speaking on the occasion of the launch of the Vodka, Sumedh Singh Mandla, CEO, Aspri Spirits, said, "We are very excited with our journey with a brand, which truly makes a lifestyle statement. This Ultra premium Vodka and Cavalli Degli Dei wine have been accepted well by both fashion enriched as well as wine and vodka aficionados in Mumbai and Delhi and we are sure this signature styled Vodka and top awarded wine will surely allure the audiences in Bangalore."

Also present at this stylish evening, Arun Kumar, Director Aspri Spirits Pvt Ltd. expressed, "Our journey with Roberto Cavalli Vodka and their exquisite wines commenced last year and we are privileged to present the same to the audience in Bangalore. The Vodka possesses a perfect taste and is distilled until it achieves its typical flavor. Having partnered with this stylish spirit from the idol of fashion, we will leave no stone unturned to make it a remarkable one. "

For further information, please contact:

Acti Media

Prajith Menon

Mobile: +919886333942

Email: prajith@actimediaindia.com