Samsung enhances its Portable PC portfolio with the launch of new feature-packed NF & SF series Netbook and Notebook models

Company Brief

New Delhi, December 2, 2010

Digital Technology Leader, Samsung Electronics today, announced the launch of its stylish NF series of Netbooks and SF series of Notebooks in India. Designed elegantly, the new series represent the core strengths of Samsung’s Portable PC portfolio which are - Optimum performance, light-weight and an enhanced battery life.

Announcing the launch, Mr. Ranjit Yadav, Country Head, Samsung India Electronics, said: "At Samsung, our thrust on innovation leads to the development of products that are clearly differentiated basis their design and features .Accordingly, with the NF 210, we are the first company in India to launch Intel Atom Dual Core based netbooks." Both the NF and the SF series are designed to deliver a powerful performance in a stylish form factor .

The Samsung NF210: The Windows 7 based Samsung NF 210, is the first device from Samsung which is powered by the Intel Atom Dual Core processor N550 @1.5GHz comes with USB 2.0x3 port. The 64-bit Dual Core CPU with 1 MB L2 Cache Hyper-Threading and Inbuilt Graphics further boost the performance of the netbook. the Weighing a mere 1.34kgs, the NF 210, has the "Fast Start" feature which allows the Netbook to power up faster. The 10.1" Anti Glare LED Backlit screen of the NF 210 provides easy readability even in direct sunlight. Further the. The stylish curves of the netbook are further accentuated with an ergonomic island keyboard, Kensington lock port and stylish curves. The bluetooth 3.0 in NF 210 allows amazingly fast 24Mbps speed and it supports both LAN & Wi-Fi b/g/n. The new NF210 delivers SRS 3D Sound with stereo speakers and is equipped with integrated webcam with 4-in -1 card reader. Other specs of the notebook include 2 GB DDR3/ 320 GB , island keyboard and 6 cell battery with 10.5 hours long battery life for uninterrupted performance . The NF210 is priced at Rs. 22,990/-.

Samsung has also announced various consumer offers in addition to a Free 1 year Pick and Drop Warranty on its netbooks, within municipal limits of the city where the service center is located. Consumer offers on the NF210 include - an External DVD - RW @ Rs. 2000/- and additional 2nd Year warranty @ Rs. 699/-.

The Samsung SF510: Powered by Intel Core i3 and i5 processor, the Samsung SF510 is available in two models and has an ultra-slim , streamlined shape with a revolutionary curve . With Samsung’s unique "Fast Start" , Instant-on feature, users can instantly connect the notebook. The extra slim Lithium -Polymer battery of the SF510 provides a long battery life of upto 7.8 hours and the button less Gesture pad adds to the overall appeal of the device. The ergonomic features of the notebook include Kensington Lockport, spill proof island keyboard with numeric keypad. The powerful performance of Samsung SF510 is guaranteed by the Intel Core i5 processor at 2.53 Hz and nVIDIA’s latest high performance graphic with 1 GB VRAM makes working on the notebook fast and easy. The SF510 has a 15.6" LED Backlit HD Screen and weighs 2.4 Kg only. The notebook supports HDMI, LAN and Wi-fi b/g/n and delivers 3D sound output with stereo speakers. With the integrated webcam and 4-in 1-card reader the SF510 is incredibly convenient to use. The overall spec of the notebook include - 4GB DDR3/500GB/DVD writer.

The Samsung SF510 creates a great convergence experience with the All-Share feature which offers easy wireless connection between TV, mobile phone and PC and transfers files from PC - to -PC.

In terms of the after sales service for the product , the Company is offering Free Pick-up and delivery of the notebook within the municipal limits of the service center. Consumer offers which have been announced on the SF510 include - a Free backpack and additional 2nd year warranty at Rs.899/-. The Samsung SF510 is priced at Rs. 55,490/-.

"The Portable PC business has been an important thrust area for us and we currently enjoy an over 20% market share in the Netbook market in India", stated Mr. Ranjit Yadav.

With the launch of these models, Samsung now has a portfolio of 17 netbooks and notebook models. While the Netbooks are priced at a range of Rs. 15,990 to Rs. 22,990/- the Notebooks are priced at Rs. 22,850 - to Rs 55,490.

For further information, please contact:

Text100

Shweta Murty

Mobile: +919871765873

Email: shweta.murty@text100.co.in