Tone up your body by chilling out

Company Brief

New Delhi, December 14, 2010

Skechers, a global leading player in the lifestyle footwear industry has launched the Shape-ups range for men in the Indian market. Shape-ups are the latest in Fitness Footwear, a revolutionary fitness shoe that helps you shape-up while you walk. Shape-ups are designed to promote weight loss, tone and firm thigh muscles, improve posture of your body, strengthen the back, firm calf and buttock muscles, increase cardiovascular Health, reduce stress on knee and ankle joints and relieve muscle tension and fatigue.

Skechers has exclusive marketing and distribution tie-up with Pairs Retail in India.

The design technology behind Shape-ups changes the way you walk. Shape-ups simulates walking on soft sand. It turns hard surfaces into comfortable ground through revolutionary technology designed into the framework of the shoe. The core of this technology is in the dynamic rolling bottom, the soft foam insert under the heel, and the dual-density midsole. These three elements work together to give a feeling of walking on soft sand - regardless of the actual surface. Walking on softer, uneven surfaces forces oneself to engage muscles not normally used when walking on hard ground. Studies show that this may strengthen muscles, increase blood flow, and reduce the impact on joints and lower back.

Shape ups are the ideal fitness equipment for the on-the-go, busy lifestyle. The range offers style, quality, fit and comfort at a reasonable price. Shoes are designed for many purposes - from protection on the job to performance on the track or court to special occasions and everyday lifestyle.

Shape-ups range starts from Rs. 4199. The range is currently available at select Central and Planet Sports stores."

For further information, please contact:

Integrated Brand-comm Pvt Ltd.

Deep Shikha Mahajan

Mobile: +919811784064

Email: deepshikha@brand-comm.com