Yahoo ! India completes half a decade of operations in India .

Company release,25 June,2005

New Delhi

Launched on this day five years ago and among a handful of survivors of the dotcom bust, Yahoo! India has today completed five years of operations in India. With over 30 million registrations from India , a huge clientale of online advertisers across sectors and a robust mobile business promoted through the shortcode 8243, Yahoo! India is today the largest Internet media & communications company in the country.

To celebrate this milestone, Yahoo! India has urged its Indian online consumers to express what Yahoo! means to them. The best responses will be selected and sent a special Yahoo! Goodie Box .

Neville Taraporewalla, Country General Manager, Yahoo! India said, “Our entry in India coincided with the dotcom melt down, but then Yahoo! was certainly not just another company. It had founders who had humble beginnings, had the passion and most important had the vision to hire a team to make their idea a success. We built Yahoo! India brick by brick after the 2002 restructuring in a market where the penetration was poor. We innovated, found out alternate revenue streams and today as I speak, we have

successfully created a community of Yahooligans in India. Globally, if Yahoo! were a country, we would be the third largest nation in the world with over 374 million consumers across the globe.”

The latest IMRB report showed Yahoo! as having the highest awareness amongst Internet users in India, clearly surpassing other portals like Indiatimes, Rediff and Google. As per the survey, Yahoo! scores a whopping 60% on awareness, outclassing its rivals. (Source: e Technology Group @IMRB)

In the fray and waiting to roll is a major new advertising campaign for Yahoo! India Mail and Yahoo! India Mobile, to promote the introduction of new product features of these services.

For more information contact

Gauri malhotra

Perfect Relations

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