Kellogg's Special K signs Lara Dutta as its brand ambassador

Company Brief

Mumbai, December 22, 2010

Kellogg India, the Indian subsidiary of Kellogg Company, the world's leading producer of ready-to-eat cereal and convenience foods, has appointed former Miss Universe, reigning diva of the silver screen and now a health and fitness emissary, Lara Dutta, as the brand ambassador for their breakfast cereal brand, Special K.

Special K is a simple and enjoyable way to help women manage their weight and feel confident in the way they look and feel. As part of a healthy eating plan, Special K can help women manage their weight by encouraging them into healthy living through well balanced eating practices and moderate exercise. It is simple because it does not involve commitment on extra time or money.

Special K is the number one brand for Kellogg globally. It is a crunchy and convenient breakfast option made from honey coated flakes of wheat and is 98% fat-free. Special K provides protein and fibre and is fortified with B vitamins to meet the nutritional needs of Indian women.

Sangeeta Pendurkar, Managing Director, Kellogg India says "We are delighted to have Lara on board as brand ambassador for Special K. We feel she personifies the Special K woman to the T. The Special K woman is feminine, positive, and loves the confidence that comes from the weight that she believes is right for her. She eats and exercises in a simple and balanced manner. Special K has been specially developed keeping in mind the functional, emotional and motivational support women need to start and continue on the path of weight management."

"To me, Kellogg's Special K is truly special. With Special K, I know I have a low-fat breakfast option to start my day. Plus, it helps keep me full and leaves me with energy to grapple with my long day ahead. And, the best part is that I love the taste. I can relate to the Special K woman - I enjoy the confidence that comes from loving your body, and I also try to keep a positive and simple approach to things, including managing my weight. I look forward to being a part of the Kellogg family," states Lara Dutta after signing on as the brand ambassador for Kellogg's Special K.

For further information, please contact:

Genesis Burson-Marsteller

Shilpa Kaicker

Mobile: +919930054735

Email: Shilpa.kaicker@bm.com