IDMI launches Social Media Marketing 2.0 Workshop

Company Brief

New Delhi, January 13, 2010

The International Digital Marketing Institute introduces yet another first in market advanced workshop in Social Media Marketing for those looking to get a deeper, more holistic understanding of how social media can actually help build brands as well as deliver results.

The two-day intensive learning programme will help uncover some of the larger strategic issues confronting social media marketing today - with key sessions like social media monetization and measurement to conversation creation and execution, as well as emerging trends like Social CRM & Social commerce are all part of the training agenda.

Glen Ireland, Founder IDMI says "This accelerated learning programme is a must for any progressive marketer looking for answers to the next level in social media marketing practice - the workshop goes beyond brands putting up a Facebook page or launching a Twitter profile - it focuses on real challenges like converting customer engagement into sales, integrating social media into the larger digital media mix and measuring return on investment. It's a great opportunity for senior marketing professionals to understand the strategic underpinnings of social media marketing".

IDMI is a pioneer in digital marketing education & training in India. The institute has conducted various courses and trained over 350 marketing professionals from leading organizations like Nokia, Airtel, Infosys, HP, Lenovo, Wipro, Ogilvy, ESPN, Reliance Media, FMS and many more. http://www.theidmi.com/participants.asp

The programme is being delivered by discipline experts and social media champions Gaurav Misra Director MSLGROUP, Asia. In his words, "In this immersive workshop we will use conceptual frameworks, case studies, interactive games and worksheets to help participants discover important insights about how consumers connect with brands on the social web. The focus will be on discovering, not showing, or telling".

Manish Sinha - Chief Strategy Officer, Digitas India and trainer says "At the end of the two days of intensive training and discovery you will come out believing amongst other things that - It's more important for your brand to focus on how to Be Social, rather than how to Do Social - That it's critical to activate fans rather than just collect fans - That social media is slowly but irreversibly changing the relationship between companies and customers - to peer to peer".

The Social Media Marketing 2.0 workshop is scheduled for the 27th & 28th January, in New Delhi and on the 10th & 11th February in Mumbai.

For further information, please contact:

IDMI

Aman Ranchan

Mobile: +919717276750

Email: aman.ranchan@theidmi.com