Skechers signs global shape-ups marketing partnership with Kim Kardashian and Kris Jenner

Company Brief

New Delhi, February 15, 2011

Skechers USA (NYSE:SKX), a global leader in thefootwear industry and the number two footwear brand in the United States, today announced an unprecedentedworldwide, multi-platform marketing and brand partnership for Shape-ups with Kim Kardashian and Kris Jenner.

Kim and Kris will be the faces of the campaign which launches in 2011 and includes multiple mediums of advertising, in-store and social media, a "ShapingUp With The Kardashians" challenge, and other exciting elements that will be unveiled at a near future date. This"Shaping

Up With The Kardashians" mother-daughter fitness challenge between Kim and Kris will encourage consumers to begin their own Shape-ups fitness challenges.

"My mom and I are thrilled to be joining the Skechers family to help promote health and wellness," said Kim Kardashian. "Shape-ups have already impacted my fitness routine for the better. I am always on-the-move and never know exactly when I can fit in my next workout.

Skechers Shape-ups help me get the most out of every step."

Kris Jenner added, "The Skechers Shape-ups styles are perfect for the woman-on-the-go. As a working mother of six, I am constantly on my feet, running from one appearance to the next, but with Shape-ups, I am always working out, even when I'm working."

A worldwide phenomenon, the patented Skechers Shape-ups fitness footwear line offers a variety of styles and specialized features to meet the varied workout needs of every individual. Fittingly, the unique personal style of each Kardashian family member is highlighted throughout

the extensive collection.

Skechers Fitness Group President, Leonard Amato stated: "With more than 20 million Shape-ups sold worldwide since its launch in 2009, Shape-ups are making fitness accessible to more people every day. Our goal at Skechers is to shape up America and shape up the world. Kim Kardashian and Kris Jenner are aspirational individuals and the perfect spokespeople to inspire women to maximize their fitness level."

Consumers can also "Shape-up & Win" with Kim and Kris through the Skechers Holiday Giveaway. Throughwww.facebook.com/Skechers, Skechers will give away one pair of Shape-ups every week throughout the holiday season, from November 22 to January 10. Anyone can enter the contest by visiting Skechers on Facebook at www.facebook.com/Skechers.As an incentive bonus, all who enter the contest are already a winner, and will receive a special "gift" from the Kardashians - a discount code worth between 10% and 50% off a shoe purchase at checkout.

Shape-ups from Skechers are an innovative patented fitness tool designed to promote weight loss, tone muscles and improve posture. Shape-ups feature a unique soft Resamax kinetic wedge insert and rolling bottom that simulates walking on soft sand, providing natural instability that causes the wearer to use more energy with every step. The men's and women's fitness footwear line is available in sporting goods, department and specialty athletic stores around the world.

For further information, please contact:

Integrated Brand-comm Pvt Ltd.

Deep Shikha Mahajan

Mobile: +919811784064

Email: deepshikha@brand-comm.com