Aspri Spirits launches Black Tower Wines In India

Company Brief

Mumbai; February 16, 2011

Aspri Spirits Pvt. Ltd. one of India's leading distributors & importers of fine beverage from across the world, recently introduced one of the most widely sold German wine brand Black Tower to the Indian market.

Black Tower a cult unique brand was born in the year 1967 with Black Tower Liebfraumilch being first sold in a black-coloured ceramic bottle and is one of the leading brands from the Reh Kendermann Group. With a passion for fine wines, Carl Reh in 1920 in the Moselle Leiwen a trading company for grapes, must and wine. The merger with the Hermann Winery in Bingen Kendermann made the deer Kendermann GmbH winery into one of the largest wine cellars in Germany.

Reh Kendermann's main production areas in Germany are Pfalz, Mosel and Rheinhessen. Here they build on the popular German wines in the world in their own vineyards or purchase grapes from more than 400 contract growers, with whom they are connected in long-term partnership.

At the Romania Oprisor location, they have 350 hectares of own vineyards area, of which there are currently around 240 hectares planted. Reh Kendermann Group makes well-known German wines in the world and successfully markets them over 54 countries.

Mr. Volkmar Stockmann - Area Sales Director Asia-Pacific & South America, Black Tower said, "Wine drinkers in India have grown more discerning and the Indian wine consumption market has undergone tremendous growth in the last five years, hence it's the ideal phase to introduce Black Tower in India. We're very pleased to be associated with Aspri Spirits, a company that has an in-depth knowledge of the beverage industry in India. I'm sure our finest quality wines would be a delight for the wine-lovers in India and it will be widely accepted."

Mr. Sumedh Singh - CEO (Wines Division), Aspri Spirits Pvt. Ltd., said, "Aspri Spirits always believes in getting new variants and top wines from across the world to India and we're pleased to welcome the one of the widely exported German Wine Black Tower. The unique bottle style & the characteristic taste of Black Tower Wines address the Indian palate perfectly."

Mr. Jackie Matai - Director, Aspri Spirits Pvt. Ltd., said, "We are pleased with our association with Reh Kendermann Group, who create some of the most outstanding wines in the world and Black Tower is one of them. We're sure that the wines will be well received by the wine enthusiasts and lovers alike."

Aspri Spirits has introduced the following range of Black Tower Wines in India:

Black Tower Rivaner is a deliciously smooth white wine full of fresh fruit flavours of pineapple and ripe mango made from Rivaner grape. Wonderfully easy to drink, it is equally enjoyable served chilled on its own or with a variety of food - any time, any occasion. It works well with spicy chicken tacos or sweet pork and chili stir fry.

Black Tower Riesling a white in nature wine has a deliciously crisp Riesling, cool fermented ripe fruit flavours aromas and is made from Riesling grape. This wine is a perfect match with salsa chicken wraps with mango or lime and ginger pork stir fry.

Black Tower Dornfelder Pinot Noir is a red wine made from Dornfelder & Pinot Noir grape and its lively, fresh red berry aromas and supple ripe fruit flavor, makes it the perfect wine to savour on its own with friends or to accompany seared tuna with Mediterranean vegetables or pasta in a rich tomato sauce with fresh basil.

Black Tower Wines are priced at Rs. 1295/-onwards and are solely imported & distributed in India by Aspri Spirits and are available at all leading Hotels, restaurants and select retail outlets across the country.

For further information, please contact:

Brandspk Communication | PR

Adnan Syed

Mobile: +919920873783

Email: adnan@brandspk.com