Reebok energizes Indian youth for the World Cup 2011

Company Brief

New Delhi, February 17, 2011

Reebok, world's leading sportswear brand is set all to energize their fans by launching fan gear products, which include Reebok ZigTech bats, Cricket footwear and Official World Cup Trainer & fan merchandise. As the country gears up for the upcoming Cricket World Cup, Indian youth can now show their support for the team or the sport in a discernible style. Reebok is equipping fans to gear up for their cricket games through technologically advanced on field cricket gear. They are also helping fans fuel their passion through off the field fan merchandize.

On-field cricket gear:

Zigtech Bats

To amplify performance, Reebok launches a revolutionary style of bats having the Zigtech technology and design embedded in the bat. This reduces the weight of the bat, making it light weight and easy to handle. The new Zigtech bats also have thicker edges, extra rubber, and extra curved blade with a flattened back and a swelling at the sweet spot. Zig Bats are priced from Rs.1999 to Rs. 11999 depending on the level of professional use to which the bat needs to be put. At a recent event, Reebok presented MS Dhoni, Yuvraj Singh, Harbhajan Singh, Yusuf Pathan and Piyush Chawla with the new Zigtech bats as their on- field weapon for the World Cup battle. During the event Harbhajan even admitted that he is extremely happy with the bat as it helped him to score two centuries recently and he feels optimistic about the bat's performance in the future as well. Consumers can buy the new Zigtech bats which top cricketers are using this World Cup from select Reebok stores across India.

Cricket Footwear

In addition to the bats, Reebok has also launched new cricket footwear. The all new range of cricket shoes for "on- field" use has been designed and engineered after in-depth research of the varied playing patterns and foot movements. For the first time, a global product has been developed and customized keeping in mind an Indian athlete's requirements. During the development phase, the top players Like MS Dhoni, Yuvraj Singh and Harbhajan consistently gave their feedback which was incorporated in the final product. Arguably the best cricket shoe available, this shoe is powered by the DMX technology in the bottom and Play Dry technology in the upper. These features combined with the futuristic materials used create the perfect fit for cricket athletes.

Off - field fan gear:-

The New Zig Sonic: Official Reebok ICC Trainer for World Cup 2011

Reebok has outfitted all the cricketers with the all new "Zig-Sonic" equipped with the ZigTech technology which reduces wear and tear in key leg muscles by up to 20% allowing the athletes to train harder and longer. The New Zig Sonic priced at Rs.6999 which is high on style and technology has been introduced as the official trainer for ICC World Cup 2011. Powered by Zigtech technology with a blue sole representing the Team India Color, Zig Sonic is a not only a crucial product of the athletes training but is also the core product for the fans to sport as they cheer for India. Reebok will leverage their 8 year old partnership with ICC to promote the Zig Sonic during the World Cup. They will also introduce a brand new TVC featuring MS Dhoni and Yuvraj Singh to promote this footwear. This official trainer will also be made available in Reebok stores and www.shop4reebok.com for fans to buy as they cheer for India.

Exciting Fan merchandize: Graphic/Motif Tees

Reebok has launched an exciting range of fan apparel which includes stylized tees inspired from graphics and motifs of different countries to give fans a chance to wear their passion and show support for their country. These colorful and stylized tees can be sported by the fans as cheer for their favorite team in a bar, a coffee shop, in a mall etc. The Fan merchandise will be available from Rs 899 onwards.

Speaking on this occasion, Sajid Shamim- Director marketing & Sales, "There is a lot of excitement and zeal everywhere and the fans are compelled to sport their passion in different ways, so we make sure that Reebok supports the cricket frenzy fans and the game. We have a strong product offering this world cup balanced with authentic cricket gear and stylized fan merchandize to meet the requirements of both the ends of the spectrum."

For further information, please contact:

IPAN Hill & Knowlton

Sukriti kalra

Mobile: +919910393262

Email: skalra@ipanhillandknowlton.com