SMS Gupshup releases Voice based content cards for followers of Gayatri Pariwar

Company Brief

New Delhi, March 15, 2011

India's largest group messaging company and social network, SMS GupShup is announcing the launch of a Voice-based content card for the All World Gayatri Pariwar, a social reform organization with over 3000 centres across 80 countries. This unique product will be formally launched by Dr. Pranav Pandya, Head of AWGP, on the evening of March 19th 2011 at Shanti Kunj in the holy city of Haridwar as part of Gayatri Pariwar's Holi celebrations. The function is expected to attract thousands of devotees.

The scratch card based solution is targeted at the common man, and anyone who would like to receive a daily recorded message on their mobile phones in the original voice of Pandit Shriram Sharma Acharya, founder of All World Gayatri Pariwar.

This is a very rare and sought after collection of teachings and thoughts from the deceased spiritual leader. Dr. Pranav Pandya welcomed the product and said, "On the occasion of Pandit Shriram Sharma Acharya's birth centenary, his thoughts will reach the common man which is a great thing. According to his teachings, a change in philosophy can bring about a revolution, and this is a powerful medium to achieve the same. "

A user can buy and scratch the silver portion on the back of the card to reveal a unique code. The unique code is then sent as a text (SMS) message to a long code for the subscription to be activated. SMS Gupshup's platform will then disseminate the content through an automated outbound dialer to all subscribers at a designated time every day.

Mr. Beerud Sheth, Founder and CEO, SMS GupShup was delighted at the launch of this new product. He shared his views saying, "This card makes it easy for people who are not educated or visually challenged to get access to the teachings and thoughts of their spiritual leader. We are looking at bringing more and more relevant content to India's masses through our platform and group messaging technology."

The card will be distributed by Gayatri Pariwar through their Pan India channel network, and is priced at a nominal `30.00 (inclusive of taxes) for a 30 day subscription.

For further information, please contact:

Clea PR

Arun Mittal

Mobile: +919654521511

Email: arun@cleapublicrelations.com