Company Release, July 12
New Delhi
Triton Communications has been assigned the creative responsibilities to launch a new confectionery brand from the blue chip company, Parle Products.
Parle a leader in the biscuit and confectionery market for decades will soon introduce an exciting adult candy. Triton has commenced work on positioning the brand by employing its unique strategic tool called the ‘T-Box’.
The Triton way is to create low cost, high impact communications that will quickly strengthen the brand and encourage repeat purchase.
In addition, to using traditional media, Triton is ready to reach out to the target audience with a well planned and well executed below the line activity.
Syed says that working for Parle Products is like a ‘dream come true’ and we plan to pull out all stops to ensure that the brand becomes a favorite with our target audience.
For more information contact
Vinay Ullal at Abacus - 2285 5689 / 90