Technology & Innovation makes Shaadi.com lead the list of Top 10 Most Innovative Companies in India

Company Brief

Mumbai, March 17, 2010

Shaadi.com, the World's Largest Matrimonial Service, has been recognized as the "Most Innovative Company in India of 2011" by Fast Company, USA - one of the world's leading progressive business media brand. Innovation has been the key driver at Shaadi.com through which the company helps people find their right life- partners. The company has been ranked ahead of nine leading Indian companies like Tata Motors, Fab India and Godrej Group. Shaadi.com has been successful globally due to the incessant innovation and user-friendly experience it provides to its members and was ranked "39 Globally Amongst the Top 50 Most Innovative Companies" by Fast Company.

With the aid of Technology, Shaadi.com altered the route of Indian matchmaking and transformed the Indian perception on seeking life-partners online. Shaadi.com has pioneered the matchmaking industry and has a series of firsts to its credit. The company with the launch of Shaadi.com Centres, offline arm of Shaadi.com, created the concept of "Organized Retail Matchmaking" through which Shaadi.com redefined the reach of matrimonial websites.

Commenting on this recognition, Anupam Mittal, Founder & CEO, Shaadi.com said, "We accept this honor with all humility. Post the global recognition we feel elated to lead the list of Innovating Companies in India. Innovation and customer satisfaction have kept us at the forefront of the matrimony industry and we believe these rankings would make us work even better and will facilitate us to bring in appealing features for our members which would keep them hooked to Shaadi.com."

Right from the concept of finding prospective match online, to enabling various relatives create and manage the Shaadi.com profile of their loved ones, to having Shaadi Seal to verify the genuineness of profiles, Shaadi.com has always been at the forefront of the matchmaking industry through constant innovation. Interesting features like online Chat with marriage prospects on the site, creating a Video profile Shaadi.com has persistently provided trouble-free features which make the partner search experience smooth. With advancement in technology and tech - savvy Indians, Shaadi.com has reached out to every Indian household and touched over 20 million people to help them find the right life partner.

Realizing the importance of Mobility, Shaadi.com recently created a Shaadi.com BlackBerry Application which enables the members to browse through the portal and receive notifications, mails, etc from their Blackberry handheld.

To deliver this Top 10 Indian Innovators list, Fast Company's team analyses information on businesses from India which identify creative models and progressive cultures that exist across the business landscape. Each company in the list exhibits the power and potential of innovative ideas and creative execution.

Some of the awards & accolades received by Shaadi.com in the past are:

• PC World Web Awards - Best Matrimonial Website

• WEB18 'Genius of the Web' Awards - Best Matrimony Site

• India's Top 10 Marketers - Business Today's Annual Listing of Best Marketers

• Deloitte Technology Fast 50

• Deloitte Technology Fast 500

• IT People Awards - For Excellence in Information Technology

• Alexa - Top 10 Most Visited Websites in India

• Ranking.com - Most Visited Matrimonial Website in India

• Red Herring Asia

• Emerging India Awards by CNBC TV18

• JuxtConsult - Most Preferred Online Matchmaking Brand

• JuxtConsult - User Friendliness Index Report - Most User Friendly Website in India

• Compete Snapshot - Maximum number of Visitors amongst All Matrimonial Websites

• The Franchising World - Franchisee Awards - Franchisor of the Year

• Fast Company Global Recognition - Shaadi.com Ranked 39 on Fast Company list of Top 50 Most Innovative Companies

For further information, please contact:

People Group

Lopamudra Mohanty

Mobile: +919833424618

Email: Lopamudra.m@peopleinteractive.in