Modi Illva India Pvt. Ltd., a 50:50 joint venture between Umesh Modi Group and Italian spirit giant Illva Saronno S.p.A. today announced its first offering Artic - Pure Italian Luxury Vodka.
Commenting on the launch of Artic Vodka, Mr. Abhishek Modi, CEO, Modi Illva India Pvt. Ltd said: "The discerning consumer in India is willing to upgrade to a better product provided it compliments his style and stature. He is also choosing his brands carefully keeping in mind the fact that luxury need not be beyond reach. With Artic, we're perfectly filling the gap between luxury and affordability. Artic is Pure Italian Luxury Vodka that is built on the very ethos of Italian style and craftsmanship, something we're really committed towards. We urge the Indian vodka consumers to upgrade to the very Pure n' Stylish ARTIC".
"The Indian consumer market for white spirits has grown exponentially and with an increasing culture of going out and enjoying the fine luxuries, the profile of consumer has also undergone a sea change, with the consumers getting more discerning. Modi Illva found this to be the right time to enter the Indian spirits market to bring some of the finest spirits brands to India starting with 'Artic' -Pure Italian Luxury Vodka. Our partners, Illva Saronno are one of the world's finest spirits makers and we're committed to bring in the Illva portfolio to India shortly, namely Disaronno, Tia Maria, Isolabella Sambuca etc. We will also look towards bringing in other premium brands to the country". He further added.
Modi Illva hosted an enchanting evening of Italian style, magnificence and fun to celebrate the launch of Artic Vodka at Bangalore's most happening night club. The party welcomed the stars of the big screen, high heeled socialites, fashionistas, entrepreneurs, designers and the crème de la crème of the city.
The celebration started by the unveiling of an 8 feet bottle of Artic Vodka by Mr. Abhishek Modi, CEO, Modi Illva Pvt Ltd.
The evening was high on fashion, glee and glamour as two ace designers Swapnil Shinde and Nandita Mehtani came together and showcased their latest collection.
Adding to the merriment, the evening also saw top models walked through the club with swank and energy showcasing designer Swapnil Shinde's latest collection and Nandita Mehtani's line, inspired by the Italian style and luxury of Artic Vodka.
The party continued till wee as the International DJ Duo Alex and Kate kept the audience grooving to the beats of electrifying numbers. Guests were served exotic Artic vodka cocktails and antipasti's and deserts made with Artic Vodka.
Artic is a first of its kind luxury vodka made in India at the state-of-the-art distillery at Modinagar, under technical supervision of Illva Saronno S.p.A. Italy. Made from 100% pure grain alcohol, the USP of Artic Vodka is its quadruple distillation process, which gives it a fine smooth taste induced with a secret ingredient from Italy that gives it a distinctive subdued flavor.
Every drop of Artic is uniquely different. The tasting notes reveal a delicate, crispy and pleasantly fruited hint, with a dry and slightly aromatic taste. The bouquet reminds you of the lime tree with hints of sage, apricot and peach that transports you from the banal to the blissful.
Artic bottle has been designed exclusively by the world renowned design firm - Claessens International, London. It has been crafted to reveal only parts of this pristine vodka: half clear, half frosted.
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