Stellar Communication work for Rugby India wins Zzebra Public Relations two awards

Company Brief

Mumbai, March 23, 2011

Zzebra Public Relations has won two awards for the outstanding work done in promoting the sport of rugby in India for its client, the Indian Rugby Football Union (IRFU).

The first is a Gold Award for the Best PR Case Study at the prestigious Public Relations Council of India 2011 (PRCI) Awards. Zzebra PR was also awarded an Honorary Mention by the Jury at the inaugural India PR & Corporate Communications Awards (IPRCCA) 2011 for the best use of PR in the Entertainment, Sports and Lifestyle Sector.

Zzebra PR has been working with the Indian Rugby Football Union (IRFU) for more than two years in promoting the sport of rugby amongst audiences in India. The Rugby Case Study showcased the low awareness levels that existed about the game at the time the communication activity started, outlined the challenges faced in getting the sport of rugby entrenched in the mind space of the media and other target audiences, put down the strategies adopted and highlighted the great results achieved. During this period, the agency has been instrumental in spreading knowledge levels about the sport of rugby to unparalleled heights.

Zzebra PR has been a champion in Sports PR in India for close to a decade now. Zzebra PR is probably the only communication company in India that has worked across multiple sports namely cricket, tennis, golf, badminton, volleyball, mountain biking, polo, football, sailing and distance running. It is the only company in India to have managed the media strategy and activities for four ATP events and two WTA events.

The company has also successfully managed the media activities for six marathons in Mumbai, Delhi and Bengaluru. Apart from the leading sports management companies like IMG, Procam International, and Globosport, Zzebra's clients include national and international sports federations and associations such as the International Cricket Council (ICC), Association of Tennis Professionals (ATP), Indian Rugby and Football Union (IRFU), Badminton Association of India (BAI), the All India Tennis Association (AITA). Zzebra also works closely with the Sports Journalists federation of India (SJFI) for their annual events.

Pooja Chaudhri, Executive Director, Zzebra PR said, "Our understanding of the sports sector and media expertise is unmatched. Our domain knowledge on large scale events, both in sports and lifestyle, and sports media network across the country are our key strengths. We have successfully handled on-going communication for sports entities and large-scale events to the satisfaction of our discerning clients. Additionally, our understanding of media and their requirements when dealing with large international events and also international sporting icons helps us to achieve better results for maximum client impact."

For further information, please contact:

Zzebra Public Relations Limited

Himanshu Raj

Mobile: +919620024865

Email: Himanshu@zzebra.net