Reincarnation of 'RA' to give a new perspective to Brand consultancy

Company Brief

New Delhi, March 23, 2011

There are Advertising agencies, Public Relations agencies, Event companies and then there are Brand Consultancies, comprising of all the elements of marketing under one roof as one stop shop for brands. Joining the leading Brand Consultancies of India, a new private limited company was floated a month ago by Gargi Sarkar along with her creative director Sushovan Chaudhuri.

Gargi has got years of experience at hand in working with brands since their inception. She has been instrumental in the exponential growth of brands like ABSOLUT Vodka in Indian subcontinent where she worked almost single-handedly from the scratch. Talking about her new venture, RA, Gargi says "RA, pronounced as Raa, is an ancient Egyptian sun god also known as a universal creator. The team of RA is well experienced in working with new brands, products and companies and hence we know what all it takes in creating a brand out of a simple product or a company."

Talking about the UBP of RA, she says "It is not just an ad or a direct marketing agency, or a creative hot-shop or boutique, or a design outfit. It is a Communication Bank for brand owners, communication agencies, and consumers. We have the power to empathies consumers as consu'me'rs (including prospects and customers) thereby giving brand every piece of communications that would give extra bit of edge to leverage the maximum ROI and other benefits from a unique brand building process called 2R7D (Reverse Rainbow Seven Diamond) which duly complements the 'me' factor in every consumer."

The team of RA has got the industry experts who have previously worked with brands like Dalmore, Absolut Vodka, Remy Cointreau, NDTV 24X7, The Times of India, Star Gold, Travel & Living, Spice Jet, Emirates, Dhaka Bank, Allahabad Bank, American Express, NIS Sparta, Help Age India, Ranbaxy, SmithKline Beecham, Tata Steel, Sahara, Digital, Samsung, Wipro, Microsoft, Panasonic, Honda, Yamaha, Lexus, Toyota, Delhi Metro, Airtel, Seventymm, Turtle, Wild Stone, Pepsi, World Gold Council, Amco, DURO… to name a few.

About the services that would be offered under this venture Gargi Sarkar, Director, RA mentions, "We would be working for a complete solution oriented framework that would be needed for companies to propel their strategies in their TG. Hence all the traditional marketing tools as well as new age tools would be incorporated when a plan would be strategized for clients." She also said that RA would be working towards new marketing aspects that would be creative and innovative for the brand's success.

Currently RA is headquartered in Gurgaon with fully functional offices in Mumbai, Pune and Kolkata. It has a Pan India network of affiliates for all its services.

For further information, please contact:

Brand Consultant

Gargi Sarkar

Mobile: +919810618271

Email: gargi@rabrandconsultant.net