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Follow UsCompany Brief
New Delhi, March 31, 2011
Bajaj Auto launched the DTS-i powered Discover 100 in July 2009. This strong and sporty bike offered outstanding mileage and was an instant success in a market hitherto completely dominated by Hero Honda executive bikes. It reached volumes of 80000+ per month within a year of its launch. It next launched the Discover 150 in May 2010 which gave the Indian consumer an opportunity to own a 150cc commuter at an affordable price. This flanking strategy against its major competitor has given instant results with another 35,000 bikes being contributed by this powerful variant.
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Bajaj Auto today launched the DTS-i powered Discover 125cc to join its popular siblings i.e. the Discover 100 and the Discover 150.The new variant has been conceived to drive on the popularity of the Discover brand and fulfill the requirements of a significant chunk of customers who desires to upgrade from 100 cc but are averse to take the long jump to a 150cc. This new and powerful 125cc not only delivers an outstanding power and pickup at the slightest twist of the wrist but also ensures an excellent on road mileage. The Discover 125 thus offers the customers the best of both the worlds i.e. Mileage & Power.
Commenting on the launch Mr. S. Sridhar, President Motorcycle Business, Bajaj Auto said, "Although we are riding high on the success of the Discover 100 and the Discover 150, there is still a significant base of commuters who prefer an optimum combination of mileage & power. The Discover 125 is expected to cater to the unfulfilled need of the above set of commuters and spread the Discover excitement across the commuter segment."
He further added, "Brand Discover has done exceedingly well ever since launch of Discover 100 in 2009. The current Discover volumes stand close to 1.2 Lakh units per month and it has already become world's second largest two wheeler brand. With the launch of this model we plan to clock volumes of 1.5 Lakh per month for fiscal 2011-12."
Discover 125cc comes at an amazing price of Rs.45,500/- (ex-showroom price, Delhi) and will be launched in a phase-wise manner across the country.
For further information please contact:
Sampark Public Relations
Lalit Pandey
Mobile: +919818806924
Email: lalit.pandey@sampark.com
