COSMO PR joins leading international communications partnership

Company Brief

Paris, April 4, 2011

COSMO PR has been selected as a partner in Japan for the world's leading group for independent public relations consultancies, Public Relations Organisation International, Inc. (PROI).

COSMO is Japan's leading public affairs and strategic communications firm specializing in healthcare and food and food science. Public Relations Organisation International, Inc. (PROI), is the world's largest public relations partnership. It is represented in 120 cities in 39 countries, with 54 leading independent PR partner companies and 3,000 experienced practitioners worldwide. Founded forty years ago, PROI's

combined fee turnover of its partners is more than US$360m.

In a statement, COSMO's President and CEO Kumi Sato said, "We are very happy to join the PROI as for more than 50 years, COSMO has used its global experience and domestic expertise to deliver communications solutions for multinational and Japanese companies; this new partnership will allow us to better service our clients and extend our global cooperation and interactions."

"Over the years COSMO has developed an extensive network that includes business leaders, media contacts, key opinion leaders, think tanks and professionals especially focusing on healthcare and food and food science in Japan and all over Asia. The PROI partnership will augment our capabilities and provide our partners with the best support from other like-minded independent firms around the world," she said.

Mr. Philip Roffey, PROI's Paris-based President, welcomed COSMO to PROI saying, "We are very pleased to have COSMO PR join the PROI network".

"Strategically PROI will continue to expand its network of partner companies, to further extend our global reach and service offering to our respective clients. COSMO PR's selection is an important step in strengthening our network with a well-established and long-standing Asian company that is leading the way as a hub in the region," he said.

For five decades, COSMO has used global experience and domestic expertise to deliver communications solutions for multinational and Japanese companies, building successful programs that leverage global best practices and improve corporate visibility and share of voice. In 2002-2003 COSMO was honored as Consultancy of the Year by PR Week Asia, the only Japanese-based firm ever to receive the award. In 2005 and 2007, COSMO was awarded certificates of excellence for its work for clients in the healthcare and food industries by the same organization. In 2010, COSMO's CEO Kumi Sato was named the "Agency Head of the Year" at the Campaign Asia-Pacific PR Week Awards.

COSMO is PROI's second Partner Agency in Japan, joining Asahi Agency.

For further information, please contact:

COSMO PR

Kumi Sato

Tel: +81 3 5561 2915