Intex Technologies acquires new brand identity

Company Brief

New Delhi, April 15, 2011

Celebrating its 15th year of existence, Intex Technologies, one of India's fastest growing companies in IT hardware, mobile phones and electronics, today unveiled its new corporate logo, by far the biggest transformation vehicle deployed in the history of the company for changing its corporate identity. The new logo is designed to reflect today's Intex.

From Old to New

• Moving beyond traditional strongholds and discovering the bounties of the ever expanding Technology universe (one can note that the new logo is not contained by a rectangular box around it which was there in the old design; it does have a red background as a highlighter).

• More vibrant, dynamic, youthful persona with a flexible attitude- ready to Adapt and Change.

• The new font makes it contemporary and imparts a 'strength' which makes it stands apart in a clutter. It is now represented in a curvaceous yet affirmative font type.

• It reinforces the belief that consumers should have the right to “Demand More" from the brand they love

In the words of Mr. Narendra Bansal, Chairman & Managing Director, Intex Technologies, “I am delighted to present the new brand identity. It carries forward the traits of the brand persona - dynamism , creativity, flexibility and strength - and at the same time aims for infinity and a boundless world; a reminder to our quest of enhancing our growth rate and moving ahead to become a company with a strong global footprint"

Along with the logo, the new avatar also comprises of a 'Grid' - which will be seen in all of INTEX communications. In the grid, one can see a reflection of 'infinity' (derived from the letter 'x' in the new logo) - a boundless and limitless hunger for expansion in reach, in consumer base, in product range and presence across borders.

The Communication Grid:

The identity will start appearing on all new packaging, promotional & information collaterals, websites, advertising and publicity mediums. The company's websites (www.intextechnologies.com, www.intexmobile.in) are also getting revamped and everyone would soon be seeing the newer versions soon.

The new logo was a result of an extensive research conducted with the company's employees, customers and associates and was finally given the new avatar by Intex's creative agency - Grey Worldwide. It was unveiled to the company's 1800 plus employees on April 6, through internal celebration at all offices and branches. All-India roll out across all operations centres has also begun.

Completing 15 years of existence in 2011, the company, in addition to offering cutting-edge products with regular frequency, has been making strides into newer pastures year after year. Mobile phones, consumer electronics, exclusive retail, security software, enterprise solutions, international business, realty & infrastructure and manufacturing are the major diversifications in recent years.

Here are some of the highlights of the journey so far:

• The only company in India offering such a wide range of ICTE (Information Communication Technology Electronics) products under one brand across India through its sales & service network

• As a company Intex is planning to hit the INR 750 crore mark for FY 2011 from the current INR 600 crores

• Covering more than 1000 cities & towns

• More than 30 million satisfied customers & growing

• Market leader in multimedia speakers, computer UPS and various other computer peripherals

• Intex is betting large on the mobile handsets market. The company sells the phones through 30,000 outlets across India - aiming to expand it to 60,000 by March, 2012

• The company is looking aggressively at the Indian consumer electronics market with the launch of LCD TVs and CRT TVs

• An investment of about Rs. 100 crore has been made up to March 2011 for Intex Square - an exclusive retail chain initiative. The chain has touched 74 outlets in just 18 months of launch

• The organization has dedicated 500+ Intex Service Centres pan India which will touch 700 by March, 2012

For further information, please contact:

Perfect Relations

Swati Singh

Mobile: +919654592879

Email: ssingh@perfectrelations.com