Future Group announces 'The Great Indian Shopping Festival'

Company Brief

Mumbai, April 15, 2011

Future Group today announced the start of the most awaited and exciting 'The Great Indian Shopping Festival', at all its retail stores across the country from 16th April to 15th May, 2011. 'The Great Indian Shopping Festival' is a month long festival offering jumbo combination of exciting offers, gifts, contests, prizes and entertainment for its customers across India.

All Future Group retail formats - Big Bazaar, Food Bazaar, Pantaloons, Central, HomeTown, eZone, Brand Factory and Planet Sports - participating in the Great Indian Shopping Festival will have their own special offers and activities planned for the customers, thus giving them a variety of shopping value and entertainment.

Exciting offers, discount and deals await shoppers with fabulous prizes by shopping for Rs 1000 and more and one can win gifts like:

• 8 Cars (1 Manza, 2 Indica and 5 Nano)

• A Home makeover worth Rs 10 Lac from HomeTown

• Samsung Galaxy Tablets

• LCD Televisions

• Laptops

• Garnier gift hampers worth a Crore

Apart from the above offers, any customer shopping for Rs 1000 will be entitled to get E-passbook along with the discount vouchers. E-Passbook is a gateway to earn and redeem "Sone Ki Chidiya" reward points. Every time customer's shops during the festival, customer can accumulate and redeem the Sone Ki Chidiya reward points for gifts ranging from Crockery Sets, Microwave, Recliner Chairs to LCD TVs.

What more, other than the loads of gifts and discounts, customers will also get Free extra 'Talk Time' on their T24 connections over and above the regular 'Talk Time' offers.

Said Sandip Tarkas, Future Group, "The Great Indian Shopping Festival is a one of most successful marketing and consumer initiative of Future Group. The festival brings in fabulous offers, bumper prizes and gifts and great entertainment, to make shopping experience exciting for the entire family. In its third year now, the Great Indian Shopping Festival has become one of most awaited shopping festival in India due to its range and size of deals and offers across our stores and products. We expect to see a huge response to the festival."

Future Group has always been successful in gaining the confidence and trust of the consumers and intends to continue the same. The group hopes to bring fun, excitement and joy to the customers, like always, through this festival.

For further information, please contact:

Percept Profile

Durgesh Goswami

Tel: 022-30408800

Email: durgesh@perceptprofile.com