handygo ties-up with Tata Indicom for empowering the rural segment pan India

Company Brief

New Delhi, April 20, 2011

handygo Technologies Pvt. Ltd., India's leading provider of VAS solutions and Tata Indicom today announced the launch of 'EK Behtar Zindagi', the latest bouquet of VAS offerings for customers in rural areas. This innovative product is specially designed to provide day-to-day information to Tata Indicom's rural subscribers. The subscribers can get exhaustive and up to the minute information regarding health, education, finance, weather information, mandi rates, livestocks, agriculture and fisheries.

To use this service Tata Indicom's customers need to dial in a short code - 556780 (tollfree). Subscribers can avail the subscription pack at a minimal charge of Rs 5/10/20 per month and gets 50/100/200 minutes for 7/15/30 days respectively or can continue using the service at Rs. 2 per minute on 55678.

This unique IVR based rural solution by handygo Technologies Pvt. Ltd. provides credible and authentic information to the rural subscribers. For latest and reliable updates handygo Technologies Pvt. Ltd. has partnered with various organizations such as Care India, Aviva Life Insurance, Indian Metrological Department, INCOIS, Hariyali Kisan Bazaar, Network for Fish Quality Management and Sustainable Fishing, Transparency International India, Sonalika, EKO India Financial Services to name a few.

Within this initiative, Tata Teleservices Limited has employed 50 blind people in association with the National Association of the Blind, Mumbai and the Blind Relief Association in Delhi. These employees have specifically been chosen to make calls for the product Behtar Zindagi, and to further incentivize the employees, handgyo provides additional bonuses to the most successful callers on a monthly basis.

On this pan Indian tie-up, Mr. Praveen Rajpal, CEO, handygo Technologies Pvt. Ltd. said, "We are delighted to partner with one of India's promising and leading CSPs - Tata Indicom. We envisage great potential in the untapped rural market and are encouraged about the positive feedback from the end consumers. We have partnered with various large associations for ensuring the latest and authentic information for our CSPs subscribers. Our IVR based rural product is available in all regional languages along with Hindi and English."

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Value360 Communications Pvt Ltd

Isha Khera

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Email: isha@value360india.com