NIVEA India Pvt. Ltd., an affiliate of Beiersdorf AG and world's largest skincare brand, introduced yet another global innovation in the deodorant category - WHITENING, a deodorant for women. The R&D team at NIVEA has developed 'WHITENING' - a deodorant that repairs underarm skin and makes it fairer & even toned. It also has 48 hr efficacy and care with long lasting feminine floral fragrance to provide long lasting freshness.
Underarm darkening has been a problem that women have battled against for years using remedies that include waxing, shaving and usage of hair removal creams. However, continued usage of these remedies over a period of time makes the underarms dark, dull and patchy. NIVEA has found a solution to all these problems in its WHITENING deodorant. A first ever in India and worldwide, this deodorant contains a product ingredient called "licorice extracts" that counteracts skin darkening and works against hyper pigmentation. These licorice extracts are natural plant extracts that are traditional skin lightening agents and reduce melanin production. Effect? Fairer and even toned underarms, just like the rest of the body. The deodorant also contains witch hazel that exhibits skin calming and soothing effects and has astringent properties that help close small wounds and ease itching post repair.
In its 100th anniversary, Beiersdorf is preparing the ground for future growth and is realigning the NIVEA brand. With the business strategy "Focus on Skin Care. Closer to Markets", the company will concentrate on its core competence skin care, placing NIVEA in its center. WHITENING deodorant is a reflection of this global strategy.
NIVEA WHITENING deodorant is available in the most popular application forms:
• Aerosol Spray150ml for Rs.179/-
• Roll-On 50ml for Rs.165/-
NIVEA products are available at all major super markets and general stores.
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