Luxor launches the new Parker beta calligraphy pen

Company News, July 22

New Delhi

Superbrand Luxor Writing Instruments Pvt. Ltd. (LWIPL), a leading player in the writing instruments industry, today launched the Parker Beta Calligraphy Pen. Available at all the leading stores, the Beta Calligraphy pen is competitively priced at Rs. 150/-. It is definitely a steal comprising of one calligraphy nib, one normal nib, and two ink cartridges!

In an age obsessed with e-mail and computers, many of us have forgotten the beauty of hand lettering and have little understanding of letterforms and how they were originally crafted. Recognised as an art form in cultures, the world over, calligraphy is a unique and beautiful form of handwriting viewed akin to poetry, as a means of self-expression. Introduced for the discerning customer the Beta calligraphy pen incorporates both writing and artwork making it a niche product.

The Beta Calligraphy pen is meant both for first time users and also for those who have had some experience with calligraphy previously. The consumer thus has the option of trying this distinct form of writing that combines art and writing and can easily switch to the normal mode of writing whenever convenient with a simple change of nib. Said Ms. Pooja Jain, Vice-President, Luxor Writing Instruments Pvt. Ltd., "Combining a striking modern persona with an economy-conscious spirit, Parker Beta Calligraphy Pen offers a vivid image of writing art and style, without sacrificing affordability. It achieves a vital contemporary balance between art and function. Versatile and inventive that’s the customer today, someone who wants choices, options, selection and dependability. The art of fine writing begins with this Parker Beta Calligraphy Set.”

For further information please contact:

Pushpa Nair/ Shubhra Sharma

Enterprise Public Relations, Ph:26526826-29