HP, global technology leader, announced the launch of "Everybody On", the India chapter of HP's global marketing campaign in collaboration with some of the most promising artistes of India. Through the campaign, HP wants to convey how people around the world are using HP's technologies to pursue their personal and professional passions and dreams.
The campaign created by HP's Personal Systems Group is governed by the vision to transform the way people think, feel and connect. HP will achieve this vision through HP's innovation, ecosystem and the HP immersive experience. This campaign builds on the highly acclaimed "The Computer is Personal Again" campaign.
Technology plays a pivotal role in how people identify, nurture, pursue and achieve their individual passions and the "Everybody On" campaign celebrates the fact. It is an integrated marketing campaign featuring print, broadcast, online and social media.
Speaking on the introduction of the new marketing campaign in India, Ranjivjit Singh, Chief Marketing Officer, PSG, HP India said, "Everybody On" is a unique global marketing campaign that celebrates a world where everybody is "on", - everybody is connected. Technology plays a pivotal role in enabling people to connect, live, explore and achieve their individual and shared passions. Half a decade ago, personal computer was at the centre of one's connected life, now life is at the centre and technology is at the periphery providing seamless connectivity to that which is important to them. At HP, we provide just that."
"In India, we have handpicked individuals whose passion for what they do is contagious - Miss Earth 2010 Nicole Faria, rock band Them Clones, young entrepreneur Rikin Gandhi and Thai kick boxer Edgar Noordanus - individuals who are pursuing their passions and excelling in them. We believe that 'Everybody On' will change the way people live their lives at home, at work, and on the go" added, Ranjivjit.
The global marketing campaign also includes the videos of these accomplished people, where they talk about their passion and what it means to them. HP Everybody On campaign was developed in collaboration with agencies Goodby, McCann, OMG, Publicis, DesignKitchen, Creature and Edelman.
Well timed with the launch of the global marketing campaign - Everybody On, HP also revealed a redesigned consumer PC portfolio with sleek looks and the latest technologies to enhance the way consumers connect to the people, entertainment and information that matter to them to pursue and achieve their personal passions.
The new consumer PC portfolio enables users to:
• Experience music the way artists intended it to be heard with Beats Audio, optimized by onboard quad speakers on HP Pavilion dv6 with metal chassis and additional HP Triple Bass Reflex Subwoofer on dv7
• Enjoy greater comfort with HP CoolSense Technology, designed and engineered for better cooling on HP dv series notebooks
• Amplify visual euphoria with HP TrueVision HD webcam and the optional graphic enhancement of up to 1GB GDDR5 of dedicated video memory on the HP Pavilion dv4
• Help protect their personal information and simplify password management, with HP SimplePass on the Pavilion dv6 and dv7
• Enjoy exceptional All-in-One desktop experience with new TouchSmart range of PCs
Transforming the digital entertainment journey
HP Pavilion dv6 and dv7
At the forefront of the redesigned lineup, the Pavilion dv6 and dv7 offer performance, entertainment and security features that work together to fit seamlessly into the lives of users. Available in a dark umber metal finish, they use design elements from the award-winning ENVY line such as sleek metal finishes and HP's exclusive Beats Audio. The Pavilion dv6 and dv7 also include newly optimized on-board quad speakers, and the dv7 features a HP Triple Bass Reflex Subwoofer for additional depth and power. Available with up to second-generation Intel® Core i3, i5 or i7 processors, the Pavilion dv6 and dv7 provide enhanced performance.
The notebooks come with HP CoolSense Technology for intelligent cooling; HP SimplePass, providing secure access to online accounts and passwords with the swipe of a finger. Pricing: Range for dv6 starts at 37,000 /- (Local Taxes Extra) for IMR and 39800 /- (Local Taxes Extra) for Metal series while dv7 starts at a recommended price of Rs. 46,300 /- (Local Taxes Extra)
HP Pavilion g-series
Striking a balance between design, performance and affordability, the new HP Pavilion g-series is ideal for the everyday user, offering up to second-generation Intel® CoreTM i3, i5 and i7 processors, attractive designs and essential features at a great value. Available in charcoal grey and sonoma red, the Pavilion g-series notebooks - the Pavilion g4 and g6 - offer full connectivity for surfing the Internet and connecting with friends. The notebooks also include a HD BrightView display, with Altec Lansing speakers and SRS Premium Audio for enjoying movies and music. Pricing: Range starts at a recommended price of Rs. 37,000 /- (Local Taxes Extra)
HP Pavilion dv4
Designed to maximize any user's multimedia experience, it expresses full PC functionality and performance with up to second-generation Intel Core® i3, i5 and i7 processors and powerful AMD RadeonTM 6750M graphics. With a stylish exterior in an Espresso Black lattice imprint to match its powerful interior, the notebook measures from 1.11-inch thin and weighs from 2.2-kilos. It features a 14.0-inch diagonal HD BrightView display and has an optional integrated Blu-Ray player. An integrated six-cell battery provides up to 6 hours of battery life. Pricing: Range starts at a recommended price of Rs. 41,800/- (Local Taxes Extra)
HP All-in-One 100 & 200 Series Desktop PC: The Newage Desktop is here!
Ever wondered why your desktop PC has a separate screen, a separate CPU box with a dozen wires hanging all around the place? Well, the answer to your woes is here. The new range of HP All-in-One desktops are here to revolutionize your desk - Experience full PC power in a slim, sleek and streamline HP All-in-One 100 and 200 Desktop PC with a truly All-in-One ingenious space-saving design! The CPU, Memory, Hard disk, DVD drive, Webcam, Microphones, all USB drives and everything else that comes together to form a complete PC are integrated inside the display screen (16:9 aspect ratio with option of 20 inch or 21.5 inch screen-size). The AiO offers sharper and precise images with High Definition and Brightview display. Premium front firing stereo speakers produce clear, crisp sound; the built-in webcam and microphone enable quality video chats with friends and family; and the wireless networking capabilities provide easy online access.
The HP All-in-One 100 & 200 PC is a stylish fully featured PC in a one-piece solution. With cable clutter and messy peripherals eliminated, it saves space on the desk, kitchen counter, or in the family room. And yes, its lower power consumption and Energy Star 5.0 certification helps you contribute to the environment. The base edition of the HP All-in-One 100 & 200 series PCs come with a onsite 1 year warranty. There is an option to upgrade to a 3 year onsite warranty. Also, it is available with the option of a pre-installed Windows 7 Home (64 bit) operating system. Pricing: Range starts at a recommended price of Rs. 26,500/- (Local Taxes Extra)
HP All-in-One 200-5310IN Desktop PC: For an exceptional TV and PC experience bundled into one!
If you have been looking for a second TV for the kid's room or you need a single screen in the hostel room, HP has the perfect solution! The HP 200-5130IN All-in-One desktop gives consumers a full TV and a full PC experience. With its high definition 21.5 inch 16:9 widescreen, it is ideal to serve the twin purpose of a TV and a fully functional powerful PC. The inbuilt TV Tuner card, with TV remote control and along with Windows 7 Home Premium edition (64 bit) makes the TV viewing experience exceptional. When not being used as TV, it can be used as a fully functional PC. Pricing: Available at a recommended price of Rs. 34,980/- (Local Taxes Extra)
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