Beetel launches new ad campaign 'Reflections'

Company Brief

Mumbai, April 21, 2011

Beetel recently went on air with a new television campaign 'Reflections', unveiling its fresh brand positioning " Trustworthy, as you are", for its range of mobile handsets . The campaign focuses on two new models: GD 505 STARDUST , a super slim phone and GD 530 Xpert Connect, which has push mail service and is Wi-Fi enabled.

An established pioneer and leader in the Indian landline phone market, Beetel forayed into the country's rapidly growing handset market last year. The television commercial re-iterates the brand's commitment to technology innovation, its continued relevance to today's youth, and its promise of having ' An understanding of the Indian consumer and his/her requirements, which lies at the heart of everything we do.'

The launch of the new television commercial (TVC) shows a consumer rejecting other handset models to select the Beetel GD 530 instead, the criteria for selection being the phone's features, affordability and the consumer's belief that the phone is a true reflection of his personality. The ad then goes on to turn the spotlight on the phone's form factor and features.

The campaign targets SEC B & C consumers. The TVC will be aired nationally and will be seen across genres including General Entertainment, Movies, News (both English and Hindi), Sports, Regional, Infotainment and Music.

Beetel partnered with the creative agency M&C Saatchi and the media agency Madison Media Group for this latest campaign.

For further information, please contact:

Beetel

Ratika Mehra

Email: ratika.mehra@beetel.in