Neutrogena ultra sheer drytouch sunblock with Helioplex technology

Company Brief

New Delhi, April 26, 2011

Did you ever ponder over this question? In summers, especially, the usage of a good sunscreen becomes extremely essential. You need a sunscreen that will provide you superior balanced broad spectrum protection against both UVA and UVB sunrays. Ordinary sunscreens tend to break down very quickly in the sun, thus exposing your skin to its harmful rays which may lead to skin darkening and skin ageing. Well, look no further, as Neutrogena, the world's leading brand of Dermatologist Recommended skincare products, presents to you its Ultrasheer range of suncare products. Ultrasheer is Neutrogena's leading range of suncare products, globally, which is also available in India.

Its showcase is the Neutrogena Ultrasheer SPF 50+ sunscreen with Helioplex. The sunscreen has a strong SPF 50+, as well as a PA+++ formulation for superior UVB as well as UVA protection. Most UVA sunscreens are photo-unstable and start to lose their efficacy very quickly on exposure to the sun. However, the Ultrasheer range contains the pathbreaking and patented Helioplex™ technology, that contains stabilized Avobenzone, enables the product to provide superior balanced broad spectrum protection against UVA/UVB.

What's more, the product even feels great on the skin. It contains the renowned Dry Touch™ technology, which utilizes micronized silica powder to absorb excess sunscreen oils, leaving your skin feeling incredibly soft and non-greasy or shiny. Its lightweight feel makes it ideal to be worn under make-up. It is non-comedogenic, waterproof and sweat-proof, so it won't clog pores. It perfectly suits the sub-tropical Indian climate and is a great buy for all times.

Neutrogena Ultra Sheer Sun Care range is available across retail outlets as well as at Neutrogena's flagship store at Grand Galleria mall, Phoenix Mills, Lower Parel, Mumbai. Neutrogena products can also be purchased online at www.neutrogena.in.

For further information please contact:

ActiMedia Private Limited

Puja

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Email: puja@actimediaindia.com