JafraCosmetics launches the Color Line

Company Brief

New Delhi, April 26, 2011

Further expanding its footprint in India, JafraCosmetics, the leading direct selling brand in USA, forays into the Color Line segment. The JafraColor Line with 65 products is developed with formulas & strong ingredient stories to drive excitement, belief and confidence in their customers. With cross cultural ranges of shades and formulations, it is dedicated to creating the highest quality products inspired by Makeup Artists targeting all generations of women. The products come with a Contemporary and Sleek packaging and a perfect balance of science and nature.

Speaking on the occasion, Mr. Johan Wicklund, Jt. Managing Director, JafraCosmetics says, "We are extremely delighted to introduce JafraColor Line and enter into this new segment in the India market. With the launch of this contemporary and functional segment, we are sure to excite & attract our customers and our consultants in every way."

He further adds, "The Indian cosmetic Market is on a growth track and recognizing the evolving needs of beauty-conscious women, we have expanded our product portfolios and operations across the country."

The Color Line has been categorized in 4 different segments focusing on Face, Lip, Eye, Nail & their variants. The first segment is the Face Category which has 15 products in various kinds of Make-up, Press Powder, Blush, Foundation etc. The second is the Lip category with 26 products in Lipsticks, Gloss & Lipliners. The Eye Category as the third segment with 12 products in Eye Shadows, Eye Liners and Mascaras and Nail Category with 12 products in Nail Lacquer as the fourth segment.

The complete Color Line ranges are exclusively available through all JafraConsultants only!

For further information, please contact:

PR Pundit

Deepshikha Sinha

Mobile: +919999836343

Email: deepshikha.s@prpundit.com