Zippo partners with Harley Rock Riders 2011

Company Brief

New Delhi, April 29, 2011

Popular American lighter brand Zippo has partnered with iconic motorcycle manufacturers, Harley-Davidson for the second season of its annual rock music festival, Harley Rock Riders. The rock festival will showcase bands in a four city tour and grand finale event, and will bring together the worlds of motorcycling and music, affirming Harley-Davidson's historic association with Rock and Roll.

Zippo is an Official Partner of the Harley Rock Riders 2011 tour. Each of the four events will feature two exciting acts as follows:

May 5 - Split and Half Step Down @ Blue Frog, Mumbai

June 9 - Thermal And A Quarter and Half Step Down @ F Bar, New Delhi

July 7 - Thermal And A Quarter and Half Step Down @ Kyra, Bangalore

August 12 - Split and Half Step Down @ Bottles And Chimney, Hyderabad

Grand Finale October 1 - Half Step Down, The Circus, Split and Parikrama @ Talkatora Indoor Stadium, New Delhi

Commenting on the partnership, Mr. David Warfel, Director, Global Marketing Zippo Manufacturing Company, said, "Harley Rock Riders is a great platform to showcase Zippo's longstanding connection with rock music. The rock festival truly matches the philosophies of two American icons, Zippo and Harley-Davidson, and celebrates their love of live music. We are proud to be an official partner of 'Harley Rock Riders 2011' and look forward to upcoming events."

Mr. Sanjay Tripathi, Director - Marketing, Harley-Davidson India also stated, "The Harley-Davidson culture is as much about its unique style as the motorcycles themselves. Harley Rock Riders was launched last year with an aim to bringing motorcycling and rock music culture closer in the country by encouraging rock bands and providing them a unique platform to showcase their abundant talent. During our inaugural season, we received an overwhelming response from rock music aficionados and Harley enthusiasts from across the country. "

"We are delighted to have Zippo on board as an official partner for the second season of the tour. Harley Rock Riders truly embodies the spirit of Harley-Davidson and is a testament to our association with Indian rock music in the years to come. So, brace yourself for a revolutionary second season of rock music revolution" he further added.

For further information, please contact:

Corporate Voice| Weber Shandwick

Neha Singhvi

Mobile: +919811056927

Email: nsinghvi@corvoshandwick.co.in