Step out in elegance with the new delicate and precious range of platinum jewellery

Company Brief

Bangalore, May 2, 2011

Indulge in elegance of precious platinum this summer with the new delicate and precious range of platinum jewellery. Platinum jewellery is the choice of today's woman fulfilling the emotion of making one feel truly special. The dainty new platinum collection has been specifically crafted keeping the contemporary Indian woman in mind, who prefers delicate yet precious jewellery for every-day wear.

The rarest of metals platinum has been coveted by discerning women for centuries. Found in very few places around the world, platinum is 30 times more rare than gold. It is this rarity that makes platinum exclusive and distinctive - the perfect expression of your individuality.

From beautiful pendants to elegant necklaces inspired by floral and timeless Indian motifs and spirituality, the collection pays homage to the strength that comes with being a woman. It is perfect for a boardroom meeting, a friend's birthday, a relaxed Sunday Brunch with family or a special date with your loved one and can be carried off in style with both western and traditional attire.

The collection brings to you an amalgamation of unique pieces. An 'Aum' pendant smoothly fused to a 'Ganesha' represents one of the divine designs, so you wear spirituality close to your heart. A ring with an intricately crafted star, bound to evoke light-hearted joy, a diamond studded heart shaped ring, sure to make you feel like you are 'the one', each of these are truly enticing.

This new range of platinum jewellery starts at Rs. 10,000 onwards and is available across Diti jewellery stores in India and some of the authorized platinum jewellery retailers.

Platinum Guild India Quality Assurance Programme

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of "Pt 950" stamped inside the piece. This also serves as an assurance of a 'buy back' programme.

For further information, please contact:

Actimedia Private Limited

Zachariah Zerin

Mobile: +919886065257

Email: zerin@actimediaindia.com