Wireless printing made easy with Kodak Easyshare Printer Dock Plus

Company Release, July 27

NEW DELHI

Building on its highly successful line of EASYSHARE printer docks, Kodak India has now introduced the KODAK EASYSHARE Printer Dock Plus. This new model quickly and effortlessly makes real KODAK 4x6-inch pictures from nearly any digital source. People can wirelessly transmit pictures from their mobile phone cameras to the Printer Dock Plus, which also prints directly from digital cameras and memory cards — all without the need for a computer. Kodak EasyShare Printer Dock Plus, along with the Blue Tooth Adapter for wireless printing, is available in India for Rs 9,900 (MRP).

Using the Printer Dock Plus, waterproof KODAK pictures can be printed with just a touch of a button, in as little as 60 seconds each. Thanks to KODAK Color Science technology, the Printer Dock Plus delivers pictures with vibrant, accurate colors — including hard-to-reproduce skin tones. In addition, a new auto enhance button instantly corrects for underexposed (dark) shots, a common occurrence in low-light situations with phone cams and when using digital cameras beyond their flash ranges.

“We’re witnessing the phenomenal growth of camera phones in India, yet many handset owners aren’t aware how easy it is to print their pictures,” said. Mr Ravi Karamcheti, Country Business Manager of Kodak’s Digital & Film Imaging Systems Division, India. “Just as we helped digital camera owners solve the dilemma of sharing and printing their pictures, Kodak is doing the same with phone cam owners. The simple-to-use Printer Dock Plus brings huge benefits to the consumer who now has the freedom of taking instant pictures effortlessly.”

To familiarize the consumers with this ‘photo printing’ facility at the touch of a button, Kodak is showcasing the EasyShare Printer Dock Plus as well as its popular range of digital cameras in roadshows which are currently in progress at large corporate houses in cities like Mumbai, Pune, Delhi, Bangalore, Hyderabad and Kolkata. The product demos are helping to not only create awareness about the new product but also initiating many staff members into digital photography. The overall response is very encouraging and Kodak plans to expand the scope further in the coming months.

The Printer Dock Plus includes the ability to print one, two, four or nine images on each 4x6-inch sheet, which is ideal for both high-resolution digital camera and lower-resolution camera phone images. In addition, it incorporates PICTBRIDGE technology for printing directly from other manufacturers’ cameras; a built-in SD/MMC memory card slot; an optional external 8-in-1 memory card reader for using additional popular memory card formats; and a dedicated multi-function docking connector for KODAK EASYSHARE 600/6000 and 700/7000-series digital cameras. KODAK EASYSHARE digital camera owners also benefit from one-touch picture transfer to a connected computer and the convenience of camera battery recharging in less than 3.5 hours — plus reconditioning for improved Ni-MH rechargeable battery performance.

The new Printer Dock Plus can also be connected to a computer to print pictures stored on a hard drive, and is packaged with a sample photo paper and cartridge kit that enables people to immediately make 10 KODAK pictures. 40-count refill packs (MRP Rs- 590/-) include color cartridges and a matching quantity of thermal photo paper, so users don’t have to worry about running out of supplies in the middle of a project.

For further information, please contact:

Priya Ranjan Vaid

Ogilvy Public Relations Worldwide

Tel: 011-51344657

Mail: ranjan.vaid@ogilvy.com