Yahoo and Dove launch India's biggest blogger contest with IndiBlogger.in

Company Brief

Chennai, May 18, 2011

India's biggest blogging contest on www.IndiBlogger.in has been announced by Dove in association with Yahoo. All Indian bloggers can participate in this contest with a post on 'What does real beauty mean to YOU'? With prize money of 3.5 Lac, this digital initiative is one of its kinds by a personal care brand in the blogosphere.

The editorial team at Yahoo! will choose the winners. With a cash reward of Rs. 1 Lac, the first prize winner will get to become the featured blogger on the Yahoo! Real Beauty portal. This is expected to become one of the most coveted prizes to be won by Indian bloggers.

Dove and Yahoo! provide a place with exclusive content on beauty, trends, fashion and better living so one can unwind, meet iconic personas, ask questions and most of all shares one's experiences, queries and concerns. This is a one stop junction for smart, successful women of today who want to balance and enrich their lives. One can visit the micro-site: www.realbeauty.yahoo.in. Yahoo! With this microsite is furthering the commitment of Dove to celebrating the real beauty in women.

Commenting on the Real Beauty contest, Vineet Rajan, Director - IndiBlogger.in said that today brands are actively engaging with people via Facebook, twitter and other social media networks. However what is going to keep a brand ahead of others is how they can connect with and influence bloggers primarily because they have the highest networking quotient coupled with trust and credibility in the online space. To facilitate this endeavor, IndiBlogger.in is continuously working towards developing a better environment and a safer social network for the community to engage and share.

Blogger contests conducted on the platform reaches out to more people in terms of readers, social network mentions and comments compared to other mediums like fan pages or twitter. The forum has conducted various online contests for brands such as Tata DOCOMO, Hewlett-Packard, CloseUp, ClearTrip, Pepsi, and the like.

The Real Beauty contest is live since Tuesday, 17th May 2011 and details can be seen on www.IndiBlogger.in. The contest is open to all registered bloggers on IndiBlogger.in and non-registered bloggers can participate by following a simple registration process based on qualification of the guidelines. Moderation into IndiBlogger.in is done manually by a dedicated team so the non-members also have a fair chance to join and win.

For further information, please contact:

Scissor Paper Stone Web Solutions (P) Ltd.

Balaganesh G

Mobile: +919941192319

Email: bg@IndiBlogger.in