Showtime launches Sheraton Bangalore Hotel at Brigade Gateway amidst a visual spectacle

Company Brief

Bangalore, June 6, 2011

Showtime Events launched The Sheraton Bangalore Hotel at Brigade Gateway, Bangalore at a glittering ceremony that left the spectators spellbound.

It was the launch of India’s first newly built and managed Sheraton, with the guest list comprising the crème-de-la-crème of Bangalore.

The Sheraton hospitality experience was delivered perfectly, with the driveway in front of the hotel cordoned off and converted into a lounge area, replete with grey and red carpeting. And the mood lighting coupled with soft lounge music created the perfect ambience.

The new building was revealed in a grand and impactful manner. This was achieved through the central element of the event- a curtain raiser film. An area of 22 meters by 9 meters was identified on which the film was projected. The visually rich and impactful curtain raiser film was created with the façade of the building superimposed to create a surreal effect. The film was followed by high-intensity drama that included a grand reveal of the building, high-impact fireworks, and roaring sounds of live drummers. Accompanied by this spectacle, the hotel was inaugurated by the dignitaries.

The guests were overawed by the visual spectacle at one of the biggest launches for a hotel in Bangalore. Senior members of Sheraton opined that this was one of the best launches for a Sheraton property worldwide.

As Starwood’s largest and most global brand, Sheraton currently boasts of more than 400 hotels in 75 countries, with 92% global awareness among business travelers.

For further information, please contact:

Showtime Events (India) Private Limited.

Amarnath Varma

Mobile: +919810654422

Email: amarnathvarma@showtimegroup.in