Painting made easy with the Dulux Paint Calculator

Company Brief

New Delhi, June 9, 2011

Finding it tough to decide whether to paint your house or not? AkzoNobel, the largest Paints and Coatings company in the world and the maker of Dulux paints has just made your life easier. Dulux Paints has launched a consumer friendly application on its website, called the Dulux Paint Calculator, which tells you exactly how much it will cost to paint your house.

To break the monotony associated with painting and make the entire experience more engaging and comprehensive for consumers, Dulux has launched this unique, interactive tool to help people make an informed choice when it comes to painting. The Dulux Paint calculator is a well designed, comprehensive and convenient tool, and a one stop shop for getting to know the costs involved in painting. Combining cutting edge technology with simplicity of approach, the Paint Calculator, as the name suggests, gives consumers the closest approximate cost of painting, depending on the dimensions the consumer feeds in.

A perfect application aimed at the on the go, pressed for time, consumer, the Dulux Paint Calculator is an elaborate, yet easy to use tool. All consumers have to do to avail of this service is go to the official Dulux website (http://www.dulux.in/index.jsp) and click on the Paint Calculator. The paint calculator offers different options to the consumers based on their different painting needs. It is a detailed, structured application which gives you the cost of painting your home depending on your individualized need, whether you want to paint the exteriors or interiors or go for fresh painting or repainting. Instead of a boring excel sheet, the flash based calculator gives a fun experience to the consumer. The interactive, visual and consumer friendly language in the application makes it easy for consumers to understand and use it.

Talking about the initiative, Humsa Dhir, Country Communications Manager, AkzoNobel, India & South Asia, said, “AkzoNobel has always been at the forefront of revitalizing the way people look at paints. We are committed to providing a whole range of solutions to our consumers and the recently launched Dulux Paint Calculator is a testimony to that. The Dulux Paint Calculator is a navigation-friendly tool and in a couple of quick clicks, the home-owner can make an informed decision about the finances involved in painting or re-painting his house. At AkzoNobel India, we are strongly focussing on the digital arena to engage with our consumers and we have exciting engagements lined up in the near future.”

The Paint calculator considers a host of criteria including the surface to be painted, the kind of paint used, dimensions (length, breadth and height) of the space to be painted and manpower used, to finally arrive at the cost of painting. It gives consumers a close approximation of the costs, making the entire decision process much simpler and putting forth hidden costs.

For further information, please contact:

Genesis B-M

Maitreyee Goswami

Mobile: +9198738818405

Email: maitreyee.goswami@bm.com