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Living Liquidz uncorks its flagship wine brand - Mokssh

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afaqs! news bureau
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Mumbai, June 13, 2011

The Indian Wine industry is receiving recognition as the consumption of wine is aggrandizing in India. Consumers are accepting it as a part of their lifestyle and for its medicinal values.

The Indian winemakers have evolved the success due to minimal pricing with best world-quality wine. They have not only gained demand in India, but also in other countries as well.

The Indian beverage and wine industry has been given a boost, by one of the leading luxurious retail chain - Living Liquidz that has a variety of world-class liquor brands from every region of the world under one-roof. It is a boutique venture by entrepreneur Moksh Sani.

Last year, Living Liquidz took a step ahead by entering the path of wine industry and launching its flagship brand - Mokssh, successfully. Mokssh was created with the mission of making wines affordable, accessible and approachable. Uniqueness about Mokssh lies in its packaging as the bottles are screen printed for the first time in India.

The wine is produced from the best quality grapes planted at the vineyards in the popular Nasik Valley that has the apt climate for growing world-quality grapes. It excels in great aromatic experience and tastes pleasant, so the wines are better in fragrant aroma and the better in taste.

Mr. Moksh Sani, Managing Director - Mokssh Wines says, “Our flagship wine brand is being introduced in the market with an aim to make top-notch wines and exclusive flavored-wine available for the common man and promote the concept of fine wines as a part of the urban cosmopolitan lifestyle.”

Mokssh has become a leading player in the wine industry in a short span of time due to pleasant aromatic element and nominal pricing. It has six varieties of wine – in red, Shiraaz and Cabernet Sauvignon, in white, Chenin, Sauvingon Blanc and Chardonnay and in rose, Blush. Each bottle is priced between INR 450 to INR 650.

For further information, please contact:

IPurple

Anuja Lall

Mobile: +919769807280

Email: corporatecommunication@ipurple.org

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