Ratan from Imagine's Swayamvar 3 -'Ratan Ka Rishta' enters the virtual world with Zapak.com

Company Brief

Mumbai, June 15, 2011

Good news for all bachelors! Ratan Rajput from the popular show on Imagine TV – Swayamvar Season 3: ‘Ratan Ka Rishta’ has stepped into the virtual world. Zapak.com, India’s leading gaming portal has created and launched an online game on the show. The show has created a buzz not only on television but in the online space as well. Within a week since the launch, the game has received over 1 lakh users who have tried to impress her with their skills.

The countries most beloved bitiya Ratan Rajpoot embarked her journey to find her Prince Charming in Imagine’s Swayamvar Season 3 - Ratan Ka Rishta along with the 16 eligible bachelors who hail from different castes, states and countries. The boys will have to win the unusual challenging tasks to impress Ratan and win over her heart. Ratan will ultimately tie knot with that one lucky prospective groom in a grand ceremony.

“The Swayamvar brand is very strong amongst the youth, especially since it’s about a young girl finding a groom for herself on her own terms. With the increasing importance of the digital space as an interactive medium amongst the youth, we felt this would be a great way to connect with them. This game, developed by Zapak.com, helps the prospective audience engage with the brand in a fun and entertaining manner and hence delivers our message more effectively.” says Mr. Nikhil Madhok, Senior Director – Marketing & Communications, Imagine TV.

Mr. Sanjay Vasudeva, National Head – AdSales, Zapak.com said “Gaming is the best platform to engage the youth today. And what better platform than Zapak.com which resides more than 8 million users. Swayamwar by Imagine TV is a very popular concept amongst the youth and this game created by Zapak helps extend the same experience to the digital world. We have received an overwhelming response of 1 lakh users for the game within a week of its launch and we only see this number growing. Swayamwar is well accepted both on television and in the virtual world.”

Game description: The game captures the essence of the real ongoing Swayamvar on television. The game consists of multiple levels – each level testing a suitable skill of the groom. From dressing up right to showing multifarious talents such as archery and solving complicated jigsaw, this game takes the user through a fun filled experience of the Syayamvar. The objective being simple – to impress Ratan Rajput.

For further information, please contact:

Hanmer MS&L Communications Pvt. Limited

Jumana Mahableshwarwalla

Mobile: +919769649877

Email: jumana.m@hanmermsl.com