Company Release, August 4
Yash Birla Group, promoted by late Shri R.D Birla, which was subsequently taken over by his great grandson Shri Yashovardhan Birla, announced the appointment of Mr. Manish Malani as the Chief Executive Officer of Birla TransAsia Carpets Ltd. Mr. Malani will oversee the working of the company and will also spearhead the company’s expansion. Birla TransAsia Carpets Ltd. (BTCL) is an integral part of the Rs. 1800 crore Yash Birla Group. For over three decades this pioneering company has held a monopoly in the machine-tufted segment of the Indian exports.
Manish brings his 18 years of experience in corporate to BTCL. He has been involved intimately with the corporate sector and has risen up the ladder on a sound footing experience. Welcoming the new CEO, Mr. Yash Birla said, “Manish a young CEO of this company is truly the man for the job. The younger and more dynamic squad on the frontline, with industry veterans at the helm will immensely benefit our company”.
On accepting his new responsibility Manish said, “I plan on a cohesive rebuilding of not only the team but also the organisation. A sizeable investment will support this purposeful expansion and development exercise”.
Though Manish has been preoccupied with the turnaround of the company and changing the face of red-marked organisation, he also takes keen interest in helping Birla’s non-profit organisations like a hospital in Pilani and a school for underprivileged kids in Maharashtra, thus creating a fundamental balance between capitalism and service.
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