Celebrating 1 year into the future

Company Brief

Bangalore, June 29, 2011

L’Oreal Professionnel, partner to the world’s leading hairstylists ushered in a new era with the launch of INOA, a groundbreaking innovation which redefined hair colour for the entire hairdressing community.

With INOA, the meaning of hair colour has changed. Its secret? ODS – A revolutionary oil-based formula that supersedes all the standards on the market! This new permanent hair colour does away with ammonia and represents a real technological feat that transformed the colouring experience from start to finish.

L’Oreal Professionnel, in association with Celebrity Stylist Kanta Motwani of Kromakay, styled ace cricketer Zaheer Khan with INOA at her salon in Juhu, Mumbai. Kanta gave the dashing cricketer a complete makeover in terms of a haircut and a new colour with INOA by L’Oreal Professionnel. Commenting on his new look Zaheer said “I love my new hairstyle and hair colour by INOA. It makes me feel sporty and raring to go. The reason I chose INOA is because I wanted a colour that is gentle on the hair yet vibrant in appearance”.

Speaking on the hair colour given to Zaheer, Kanta said “I have given Zaheer a combination of brown and warm blonde through his hair along with a flash of platinum for an edgy look that brings out a more daring and a playful side to him. I have used INOA because it’s gentle on the hair considering he is constantly exposed to harsh elements”

Fans of INOA include Bollywood actress Soha Ali Khan, with celebrated international hair stylist Mark Creed, who came down along with Luke Anderson, from the Philosophy chain of salons in the UK, to launch INOA.

Bollywood stylist Aalim from Hakim Aalim chain of salons, who graced the Mumbai launch of the product, said, “INOA serves all your hair colour needs be it covering white hair, getting highlights, a lighter shade or vibrant hues in your hair. I am comfortably able to get as creative as I want with the client! INOA is a complete revolution in every sense!”

At the heart of INOA is the Oil Delivery System (ODS), a breakthrough technology based on an oil rich formulation that boosts the action of the hair colour system by maximising the efficiency of active colouring ingredients offering an unprecedented multisensory experience during application and optimal respect for the hair fibre and scalp.

Ammonia-free, odourless INOA allows you to lighten hair up to 3 levels, change your hair colour and perfectly cover grey hair, while respecting the scalp and hair fibre. The colour choice is fabulous with 46 shades and incredibly easy to apply thanks to its rich, velvety texture. INOA comes in Pre-dosed mini tubes, in order to guarantee ultimate precision, in terms of desired hair colour, with vibrant warm and cool tones.

Have you tried the future of hair colour yet? If not, pamper yourself with INOA’s wide range specially crafted to love your hair.

For further information, please contact:

Actimedia Private Limited

Smriti Paul

Mobile: +919538351131

Email: smriti@actimediaindia.com