Barista Lavazza turns turf for Wimbledon this season

Company Brief

New Delhi, June 29, 2011

Barista Lavazza has lined up multiple, interesting promotional activities this Wimbledon season across all its cafes in India. The planned activities are in continuation to Lavazza’s global partnership as the “Official Coffee of The Championships” for Wimbledon. The partnership is for a period of three years and is an extension of Lavazza’s long term strategy for internationalization of the brand.

As a part of its promotional activities, Barista Lavazza has introduced a special Wimbledon Menu for its guests, giving the current season of Wimbledon an Italian touch. The menu comprises of 4 Special Coffee based beverages (2 hot & 2 Cold) named after tennis terms.

• Deuce: - An absolute delightful Cappuccino topped with a dollop of Whipped cream

• Ace: - Espresso topped with a dollop of whipped cream and with some choco strands sprinkled on the top

• Match Point: - A fulfilling extravaganza of rich blended coffee shake topped with whipped cream & drizzled with Chocolate sauce

• Break Point: - A super fine Iced Latte with perfect dose of rose syrup. An absolute delightful Cappuccino topped with a dollop of Whipped cream

Barista Lavazza has also launched a Serve & Win Scratch card contest across its cafés in Mumbai, Bangalore and New Delhi NCR region. On every transaction consumers would be entitled to get a scratch card and an assured gift with every card. The gifts could be any of the following:

• Special Tennis Key chains

• Special Lavazza/ Wimbledon Tubes with a set of Cups & Saucers

• Free Give away of Bean‘o’holic Gift cards (pre loaded)

• Complimentary Barista Vouchers

• Buy one Get one Voucher(s)

R. Shivashankar, Director, South Asia, Lavazza, said, “The range of promotional activities around Wimbledon is yet another attempt on our part to connect with our sport enthusiastic guests. I am sure all these activities will certainly enhance the overall Wimbledon experience for all our guests.”

Globally, Lavazza is known for its support of prestigious international events in the areas of sport, culture and the arts including, for example, the 1998 FIFA World Cup, as well as its association with London Fashion Week, which has lasted for 16 seasons.

For further information, please contact:

Integral PR

Anika Soni

Mobile: +919911428040

Email: anika@integralpr.com