In its continued commitment to bring world-class skin care solutions to consumers in India, Kaya Skin Clinic today announced the launch of three new premium anti-ageing products with advanced formulations. The three new products, namely, Hyaluronic Moisturising Serum, Firm & Lift Serum and Skin Rejuvenating Serum are from the portfolio of DermaRx, one of the leading aesthetics businesses in Singapore acquired by Kaya last year.
These new serums will further strengthen Kaya’s Refine and Renew range (anti-ageing) which comprises of AntOx Vit-C Formula and Revive & Firm.
Dr. Sangeeta Amladi, Head-Medical Services, Kaya Skin Clinic, said, “It is important to understand that taking care of ones skin regularly slows down the effects of ageing. Research has proven that ageing of skin begins at an early age, sometimes from the age of 18. Ageing of the skin is partly a genetic phenomenon and partly the effect of environmental damage. Harsh rays of the sun, pollution, internal stress and lifestyle all impact skin health and increase the signs of ageing. Post the age of 25, it is important to use advanced skin care solutions as the skin needs more care. Our research shows that today’s consumers are looking for skin care solutions that give them faster and more efficacious results. Kaya believes that specialized products and services targeting these concerns are crucial. The three new products that we have launched as part of our Refine and Renew range offer the consumers the solutions they are looking for.”
The Hyaluronic Moisturising Serum brings you the powerful and unmatched benefits of hyaluronic acid (HA), a hydrating substance found naturally in our skin which is responsible for making it soft, smooth and supple. This ultra-nourishing serum not only hydrates and moisturizes the skin but also improves the skin's youthful elasticity and smoothness. . It works best for people above 25 years of age who show the concern of dry skin due to ageing and are looking for faster results. It helps in reducing fine lines in as early as 6 hours.
The Firm & Lift Serum addresses the concern of fine lines, wrinkles and loss of elasticity. The product contains Hyaluronic acid (HA) and Tri-Peptides which help in reducing the appearance of fine lines and wrinkles by relaxing the facial muscles. The ingredients in this advanced serum support the formation and maintenance of collagen keeping the skin hydrated and rejuvenated. It also prevents further skin damage and boosts the skin's elasticity. It is recommended for people above 30 years of age.
The Skin Rejuvenating Serum is a holistic anti-ageing solution. This product is recommended for people above 35 years of age and works on all manifestations of ageing, i.e. fine lines and wrinkles, pigmentation and dark spots, sagging skin, under eye dark circles and dry and rough skin. It is a non-oily formulation containing Glycosaminoglycane (MDI/GAG Complex). The serum penetrates deep into the skin and prevents collagen breakdown, controls excess melanin production and improves skin elasticity and firmness. It moisturizes, protects and stimulates cell renewal resulting in firm looking skin with a reduced appearance of fine lines and age spots.
In 2010, Kaya Skin Clinic had introduced four advanced products from the DermaRx Range namely the Comedone Control Serum, Blemish Control Formula, AntOx Vit-C Formula and the Sweatproof Sunscreen- SPF 30, which contain a high level of active ingredients that are efficacious for concerns like acne, pigmentation and anti-aging. The introduction of the three new advanced products is in line with Kaya’s commitment to offer efficacious solutions and a value proposition to clients. Each of these newly introduced products cotain high concentration of active ingredients and have been manufactured at top-notch facilities in USA, Europe and Asia, making them highly efficacious.
Over time Kaya plans to introduce more products from the Derma Rx range at Kaya clinics in India and the Middle East.
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