Mauj Telecom to launch next generation mobile games in India

Company release, August 9

Mauj Telecom, India's leading wireless solutions provider, announced the launch of the next generation mobile games in India. With this, Mauj becomes the first company to bring real time, multiplayer bluetooth games on Indian cell phones. Mauj’s revolutionary games will enable players to play with each other in real time over a bluetooth connection between their phones. The games are available via operator portals: IDEA’s Ideafresh, BSNL's CellOne Galaxy and MTNL’s Funstation, also via shortcode 7007 on Hutch, Idea, BSNL and MTNL.

This social multiplayer gaming will take mobile gaming in India to the next level. Imagine a situation where you and your colleague could be sitting in adjoining cabins and playing a real time car racing game against each other or in a café in different areas and indulging in one-to-one combat on the mobile game in real time and full colour action. All your competitors’ actions get displayed on your screen and vice versa.

On the occasion of the launch, Arun Gupta, chief operating officer, Mauj, said, “I believe this is a treat for hardcore gamers in India. Mauj has always been at the forefront of innovation, incorporating the latest technologies. We decided to launch our games using Bluetooth as it is one of the most widely used mobile technologies worldwide. With this, mobile gaming in India has truly come of age. We will be introducing more such games in the coming months.”

Ashay Padwal, head of technology, Mauj, added, “Mobile games have recently emerged and the Indian market is ripe for introduction of Bluetooth-enabled multiplayer games. In any multiplayer game, the gamers play against Artificial Intelligence as compared to a Bluetooth where gamers go head to head against each other, hence the experience is far more engrossing and challenging.”

The eight games launched include – Fowl Play, Beyond Speed Limts, Temple Combat, Even Strokes, Snakes and Ladders, Capture the Soldier, Tennis Smash & Air Hockey. These games are priced between Rs. 100 – Rs. 150

What is Multiplayer Gaming

In multiplayer games, two or more players play the same game session in the same or different terminals. They either cooperate with each other or compete with each other to attain goals and win the game.

What is Bluetooth

Bluetooth radio technology is based on the 2.45 GHz Industrial, Scientific and Medical (ISM) frequency band, which is unlicensed and globally available. When Bluetooth devices connect to each other, they form a piconet, a dynamically created network that comprises a master device and up to seven slave devices. Bluetooth also supports connections between piconets. When a master on one piconet becomes a slave on another, it provides a bridge between them.

About MAUJ:

MAUJ is a part of People Group, which owns and operates other technology and new media businesses such as Shaadi.com and Fropper.com and has offices in Mumbai, Delhi, Chennai, Indore, Dubai, London and New York.

MAUJ is a telecom value-added services company, and has developed partnerships with more than 50 operators and portals worldwide. The company specializes in mobile games both in the domestic as well as international markets. The company develops over 20 original titles every month and has marketing rights for 800 international mobile games.

MAUJ develops services on all leading platforms including J2ME, Smartphone, BREW, Symbian, SS7 and I-Mode.

Specifically, the company offers services in three areas:

Wireless Rich Media Content – Games, Graphics (Wallpapers, themes and animation), and Ringtones etc.

Wireless Consulting – GPRS Portal Management, Content Owners, Media Houses.

Mobile Media Solutions – SMS Promotions, Advergaming, Direct Response Applications.

For Further Information Contact –

Vibhas Mehta Fauzan A Rahim

Group Partner Relations Manager Associate Image Manager

People Group Perfect Relations

Contact - +91 9820146182 Contact: +91 98207 73576

Email – vibhas@mauj.com Email-frahim@perfectrelations.com