Dabur enters carbonated fruit drinks market with Burrst Fizz

Company Brief

New Delhi, August 3, 2011

Dabur India Ltd, India’s leading packaged fruit juice maker, today announced its entry into the carbonated drinks market with the launch of Burrst Fizz, a range of carbonated fruit-based drinks.

The new sparkling beverage range is available in two refreshing variants – Limon Fizz & Apple Fizz.

Made from real fruit juice, the new Burrst Fizz range will be available in two SKUs – 500 ml PET bottles (priced at Rs 28) and 200ml Tetrapak (priced at Rs 12).

Mr. K.K Chutani, Head of Marketing–Foods, Dabur India Ltd, said: “Réal has always been at the forefront of innovation. We pioneered the concept of packaged fruit juices in India and were also the first to introduce 100% fruit juices and fruit-vegetable juices. After the successful launch of India's first fiber-enriched beverage Real Activ Fiber+ this summer, we are now enhancing our fruit beverage offering with the launch of Burrst Fizz, a refreshing fruit drink. With this, we aim to further expand the fruit-based beverages category and give our consumers more choices and a healthier thirst quencher.”

The Burrst Fizz range has been test-launched in select markets and would be rolled out nationally over the next six to eight months.

For further information, please contact:

Dabur India Ltd.

Byas Anand

Mobile: +919811994902

Email: byas.anand@dabur.com