/afaqs/media/agency_attachments/2025/10/06/2025-10-06t100254942z-2024-10-10t065829449z-afaqs_640x480-1-2025-10-06-15-32-58.png)
/afaqs/media/member_avatars/b19bc90752f22463c21493ea40ad04dd26b32ea4045d163717734c0181e00e52.png )
Follow UsCompany Brief
New Delhi, August 10, 2011
Technology leader HP in collaboration with Intel Corp, today announced the India launch of its integrated digital campaign, ‘Make IT Happen: See Real Results’ aimed at small and medium businesses (SMBs) in the country.
Created in collaboration with media partner CBSi, the campaign this year will see HP Personal Systems Group engaging and supporting SMBs across the region through a dedicated interactive microsite.(http://in.we-makeithappen.com)
The platform will serve as a one-stop online information centre, where SMBs will have quick access to customer case studies, videos streams, product information and other resources aimed at helping small business owners achieve real business results. In conjunction with the launch of the campaign, HP and Intel are also running ‘The Small Business BIG IT Challenge’, which aims to showcase how existing SMBs are taking their businesses to the next level with technology. It gives the participants a chance to win HP Products and Solutions powered by Intel to the value of INR 4,50,000 and a free expert small business consultation.
“We’ve been in the Indian SMB market for over a decade now and we’ve seen businesses struggle time and again when it comes to making decisions on the technology required to build scale,” explained Ranjivjit Singh, Chief Marketing Officer, Personal Systems Group, HP India.
“With ‘Make IT Happen: See Real Results’, HP and Intel want to show businesses the value in investing in technology designed for business. Ultimately, our objective is to empower small business owners in a way which sees them achieving real results, while they leave their IT worries to us,” added Singh.
Last year HP and Intel ran a similar campaign aimed at IT managers. Despite targeting solely IT managers, the campaign last year delivered impressive results, with over 4 million page views and 1.6 million unique visits in total.
The Small Business BIG IT Challenge(1)
As part of the IT Challenge, SMBs with between one to 499 employees as on 1st June 2011, are invited to submit a one-minute video describing their IT challenge and showing how HP Products and Solutions powered by Intel can help them solve this problem. The winning entry, selected in combination of a People’s Choice score and an official judges’ score, stands to win HP Products and Solutions powered by Intel to the value of INR 4,50,000 and a free expert small business consultation. The winner’s business will be showcased online in a video case study.
“The challenge is not only our way of helping SMB owners to connect with like-minded people in the community, but also allows us to showcase exactly how visible success can be delivered. Such engagement paves the way forward for SMB owners to learn more about the multitude of technology options available to them – from an ecosystem which promises reliability, security, manageability, performance and innovation, but above all, delivers real results,” said Sandeep Aurora, Director-Marketing, Intel South Asia.
More information on the campaign can be found at http://in.www.we-makeithappen.com/, @Hpinsider, HP Small Biz Nation LinkedIn group and HP for Small Business Facebook page.
For further information, please contact:
Genesis Burson-Marsteller
Sunanda Krishna
Mobile: +919899942706
Email: sunanda.krishna@bm.com
