Sansui presents a golden opportunity

Company press release, December 31, 2002

New Delhi

Come January and the popular musical programme will sport an all new look as Antakshari becomes 'Sansui Antakshari'. The programme on Zee TV is now sponsored by Sansui India, the Indian arm of Sansui Electronics Japan.

The first celebrity episode of Sansui Antakshari will be telecast on Friday, January 3, 2003 at 9:00 pm on Zee TV. Don't miss this exciting episode as well-known singers, Usha Uthup, Daler Mehndi, Vasundhara Das, Babul Supriyo, Richa Sharma and folk singer Karsan Sagathiya sing to the tunes of Annu Kapoor and Pallavi Joshi.

Mr. Anil Khera, Chief Operating Officer, Sansui India, said, "It is a momentous occasion for us as we flag off 'Sansui Antakshari'. Sansui means entertainment and happiness. We at Sansui aim to bring joy into people's life. Sansui Antakshari is an extension of this endeavour - a programme filled with fun, excitement and people participation."

To popularize the programme and provide opportunities for participation, the company has launched an innovative marketing campaign. On purchase of a Sansui color television, customers will get a free audition form.

The new format, which will have winners every month, will have only three preliminary rounds as against the large number that the show had earlier. "The idea behind this is to have frequent winners" Mr. Khera said.

While the three teams will continue to be called Deewane, Parwane and Mastane, latest addition is that the audience will be divided into these three teams. If one of the teams on stage can not answer a question, their respective team in the audience can assist them. Like earlier, Sansui Antakshari will be a global musical show as the Annu Kapoor -Pallavi Joshi duo along with the Antakshari team travel around the world bringing music and entertainment to people all over.

Ms. Apurva Purohit, President, Zee TV, said, "Antakshari is one of our biggest properties. It is the longest running programme on any Indian TV channel. We are happy to be associated with a prestigious name like Sansui."

Gajendra Singh, director, Sansui Antakshari said, "Since its inception in 1993, Antakshari has been a hugely popular and entertaining programme. With the 'new look' Sansui Antakshari we aim to bring more entertainment to millions of homes in India."

ABOUT THE COMPANY:

Sansui India is the Indian arm of the world famous Japanese electronic goods multinational. Established in 1994, Sansui India today is a name that stands for superior technology products with a spirit of innovation. Sansui has product offerings that cater to all segments of the market. The company has a wide range of product offerings that include the Core Series, Flatotron (the flat TV), Smart Series, SY Series, Sansui Upgrade, Combi TV, and the Studio Series.

Sansui India manufactures CTVs at its facilities in Salt Lake in Kolkata and Bharuch in Gujarat.

Sansui Electronics Japan is synonymous with world-class technology. Enjoying an enviable reputation that spans more than five decades, today, Sansui is renowned for its high standards in consumer electronics throughout America, Europe, Japan and India.

For further information please contact:

Sanjay Choudhary/ Ruchika Jain

Good Relations India Ltd.

Tel: 23715727

Fax: 23715725/ 35