Wonderful Pistachios from California Introduces New Roasted No Salt

Company Brief

New Delhi, August 26, 2011

Adding to the strong assortment of delectable variants Wonderful Pistachios announced the launch of its Roasted No Salt variety to the Indian market. With this launch Wonderful brings in another totally natural and healthy snacking option from its global portfolio for the Indian consumers.

“Our new Roasted No Salt variety offers salt-conscious snackers a delicious new way to enjoy the all-natural taste of California pistachios,” said Milin Chatterjee, marketing manager for Paramount Farms, producer of Wonderful Pistachios.

Roasted to perfection, 100% California grown Wonderful Pistachios are great for every day snacking. Priced at Rs. 90, the Roasted No Salt variant is now available in 80 gram packs at leading outlets in New Delhi - NCR, Mumbai, Bangalore and other key cities. Wonderful Pistachios are also offered in Roasted Salted and Salt & Pepper varieties, specifically suited for the Indian palate.

India is a key market for California pistachios and the Wonderful Pistachios brand aims to capitalize on the growing segment by expanding its product range and promoting its superior taste, quality and health benefits of California pistachios.

Heart, Health and Weight Management Benefits of Pistachios, the “Skinny Nut”

Snack for a stronger heart: Evidence shows that a diet incorporating nuts, such as pistachios, helps support a healthy cardiovascular system. Snacking pistachios are associated with stronger hearts as they contain high amounts of mono and polyunsaturated fats, which have been linked to improving cholesterol levels and promoting heart health. Nearly 90% fats in the pistachios are unsaturated which are good fats. Research conducted by Dr Anoop Misra and Dr Seema Gulati of Diabetes Foundation (India) and Fortis Hospital on Asian Indians showed that a daily 1.5 -2.0 oz snack of pistachios, in addition to a standardized diet and lifestyle plan, significantly lowers both total cholesterol and LDL cholesterol.

Smart snack: Pistachios are known as the “Skinny Nut” because they are one of the lowest-calorie, lowest-fat, and among the highest-fiber nuts. A 30g serving of pistachios has 3 grams of fiber, more than most other snack nuts and more than many pieces of whole fruit.

Weight wise: Pistachios are a "mindful" snack. Thirty pistachios make a satisfying, delicious, healthy snack for about 100 calories. In-shell pistachios take longer to eat, and research shows "in-shell" snackers consume fewer calories than those who eat shelled nuts as the empty shells offer a visual cue, reducing calorie intake. This effect is known as “The Pistachio Principle.” 30g pistachios offer the most nuts per serving when compared to other popular snack nuts – comparatively, almonds have 23 in a serving, walnuts 14 halves and cashews, 18.

Nutrient dense: A 30g serving of pistachios is an excellent source of vitamin B6, copper and manganese and a good source of protein, dietary fiber, thiamin, and phosphorus.

Antioxidant Power: Oxidation is a process that creates free radicals in the body, which can be harmful to your cells. Pistachios offer many different antioxidants, which can help to support the heart and the body.

For further information, please contact:

Edelman India

Shilpy Roy

Mobile: +919650111652

Email: shilpy.roy@edelman.com