Idea offers More than Full Talktime in Kolkata & WB, this festival season

Company Brief

Kolkata, August 26, 2011

Ushering in the new festive season, Idea Cellular, India’s 3rd largest mobile operator today announced the launch of special recharge voucher for its users in Kolkata & West Bengal. The new voucher will enable Idea prepaid subscribers to make Local, STD and ISD calls at affordable rates to their friends and relatives during the upcoming festival season, and also get more value for money.

The new special recharge voucher offers more than Full Talktime, as Idea is now offering Rs. 42 worth of Talktime on a recharge of Rs. 35. Idea users in Kolkata and West Bengal who wish to avail the special offer can recharge with the new voucher which will also enable them to make Local and STD calls at just 40 paise/min. Talktime validity is for 7 days from the day of the recharge.

Announcing the new voucher, Mr. Sudhir Pradhan, Chief Operating Officer – East, Idea Cellular said, “We are pleased to introduce new special recharge voucher for users in Kolkata & West Bengal, during the festival season. It will not only offer more value for money to users but will also keep them connected with their friends and family at affordable rates. With expansion of our network reach into deeper markets of Kolkata & West Bengal, the best mobile plans will now be made available to a larger audience in the market.”

Idea has also introduced similar offers for its large base of users in the entire East region, covering Assam & North East, and Orissa, besides Kolkata & West Bengal.

For further information, please contact:

IDEA Cellular Limited

Shivanjali Singh

Mobile: +919911005955

Email: shivanjali.singh@idea.adityabirla.com