Westside launches new Brand Campaign Endless Possibilities!

Company Brief

Mumbai, September 9, 2011

With its continued endeavor of being at the helm of fashion, Westside has launched a new brand campaign, “Endless Possibilities” that highlights the promise and potential of the brand Westside and its array of offerings across product categories.

The campaign highlights the wide product range across categories available at the stores, and also the depth of category, highlighted by the different way the same garment can be reinvented for a new look, every time. Team a tunic shirt with denim hot pants, a boucle jacket and skirt, or even leggings and some hip gladiators for a variety of diverse fashion statements! With a wide range of fashion merchandise on offer for menswear, womenswear, kidswear, fashion accessories and even home décor, Westside’s truly deliver the brand promise of Endless Possibilities in fashion forward style.

The campaign builds on the insight for the need for reinvention and the pursuit of newness. The promise and allure of new experiences and challenges lies just outside the boundaries of routine. To explore life and ourselves, we need a new approach. Thus we change, we reinvent – as a sign of our progress. That is the mantra to life and Fashion – to banish boredom. And explore possibilities!

At Westside, everyday could be a whole new experience. Along with the range of merchandise on offer, the ambience, new in-store look and feel, international SIS (shop in shop) format at Westside makes browsing an easy and pleasurable activity and delightful customer service all helps bring alive the brand proposition.

Campaign approach: To exhibit the campaign Endless Possibilities promise that the brand offers, the creative agency Ogilvy has used the concept of “Multiplicity” to bring brand promise alive. Giselli Monteiro is seen as the everyday girl who morphs into the stylish sassy girl-about-town, the boho girl with an indi vibe, the chic style maven, the uber sexy diva, and the casually stylish girl-next-door. The juxtaposition of different looks of Giselli, set against the picturesque backdrop of Prague, helps showcase the promise that Westside can transform your look (and outlook!) and help you be whoever you wish to be. The element of Multiplicity has also been carried forward across media and helps bring to life the brand promise of Endless Possibilities.

For further information, please contact:

Vaishnavi Corporate Communications

Sandeep Sarkar

Mobile: +919987274024

Email: Surupa.Kunar@vccpl.com