Pune experiences true Bliss

Company Brief

Pune, September 17, 2011

‘Bliss’, the much awaited multi-designer, lifestyle store by Mallika Desai Thakker launched at High Street Phoenix in Pune on 17th September 2011. The scene was set for any fashionista’s dream come true.Bliss has always upheld the convention of ‘the spirit of design’ and now it extended the belief in India’s eight largest metropolises. Host, Amrita Thapar, welcomed guests Sabeena Sanghvi, Varsha Chordia , DamyantiRaje Bhosle, Seema Malhotra, Sujata Nanda, Gobind Thakkar, DiyaKumari Jadeja to name a few who were seen enjoying the collection and the music.

“The vision behind opening Bliss store in Pune was to create a gathering space for like-minded design enthusiasts who can explore works of young talented designers from all over the country in a completely personalised ambience” says Mallika Desai Thakker. Bliss displays creations of some of the most well-known designers and also introduces fresh talented designers. In Pune, Bliss showcases the works of more than 60 talented, young and imminent designers from all over India. Product Categories at Bliss include fashion apparel, fashion accessories & home accessories. With assurance to have "something for everyone who walks in”, Bliss houses an unusual merchandize mix that includes quirky n whacky products, a range of products that are derived from the arts n crafts of India as well as a line of recycled/up-cycled & eco-friendly products.

Located in the newly launched Phoenix Marketcity Mall, Vimananagar, the store is an oasis of calm and serenity located within the bustling activity of city. The warm interiors provide the perfect backdrop for the unique and exquisite items that the store offers. New designers are encouraged to showcase their latest and most vibrant collections.

Bliss is a lifestyle destination with a difference. The store has been synonymous with providing an eclectic merchandise mix of niche designer products in both, the fashion and home categories. Every product is unique, handpicked and therefore a design enthusiast’s delight.

Some of the Designers on board include:

• Home Accessories: Happily Unmarried, Chumbak, Pop Goes the Art, QuirkBox, HaathiChaap, Anek Designs, Pyjama Party, Matsya etc

• Fashion: QuirkBox, Tuesday Afternoon, A.D.I.E, A.I.K.O, Bhusattva& T-shirts by Neil Dantas, SheepStop, Ediots etc

• Fashion Accessories: Spyra, Semblance, Princesse K, BASH, Swa, Designerds, Ekarkhana, CheapSex, All Things Bright & Beautiful etc

Behind the Scenes:

‘Bliss’ is the brainchild of a handful of creative minds from various fields that form Vibe Design Lab. Founded in 2005, by Priyal Thakker and Mallika Desai Thakker of Vibe Design Lab which is a multi-faceted visual communications & design firm delivering design solutions in the fields of:

Visual merchandising

Product design & Fixture design

Interior design & Styling

Architecture and Urban design

Set Design & Creative direction

The ‘Vibe’ motto “DESIGN BRINGS DREAMS TO LIFE” has been the driving force to continually explore the new horizons, in all forms of design. As a vent to our creative expressions, we wanted to create a one – stop lifestyle destination that provided an ideal platform for people from all walks of life to showcase their creativity? We at Vibe have always found our “Bliss” in our passion for design. We’ve always felt that it would be a great idea for like – minded people to showcase their creativity in one space, however, varied the product. Hence, Bliss……….

For further information, please contact:

DE TalesMarketing and Communications

Priyanka Shringarpure

Mobile: +919833550988

Email: priyankas@detales.in