BIBA Opens its First Store in Bihar

Company Brief

New Delhi, September 27, 2011

BIBA, a name synonymous with new-age ethnic wear, has launched its first store in Bihar, marking its entry in Patna. Located at the most popular retail destination of Patna – P&M mall, the launch is a treat for the people of Patna and gives them an opportunity to celebrate the upcoming festive season with their most loved ethnic wear brand. The store has opened with its latest collection for Autumn Winter.

Spread over 1160 sq ft, the store offers an unsurpassed variety of ethnic wear and the complete range of BIBA’s collection of kurtis, SKD’s (Salwar-Kameez-Dupatta), Mix ‘n Match kurtas, leggings and a new category – BIBA Girls. Biba has recently launched an ethnic wear range dedicated to girls aged 2-12 years.

Present at the occasion, Mr. Siddhartha Bindra, Managing Director, BIBA, said “We are delighted to launch our flagship store in Patna. We feel the people of Patna have an increasing need to be associated with brands which allow them to look and feel good. We also observed that people here are already familiar with Biba, due to its Pan India presence, and thus it made perfect sense to bring their beloved brand to them directly.”

The new BIBA festive range includes three unusual collections: ‘Indigo Champaign’, ‘Princess Laila’ and ‘Rainbow Nation’. BIBA’s Indigo Champaign Collection has a regal richness and elegance attached with it. The inspiration of the concept of “Indigo Champaign” comes from Istanbul’s Turkish tiles and this depiction sets the collection apart. This range offers subtle shimmer and glitter drawstrings, cords with interesting dangle collaborated with intricate embroideries and breathtaking prints and styles, all with a classic twist. It is priced between Rs. 599 & Rs. 1699. On the other hand BIBA’s Princess Laila collection is an aristocratic fairytale of Indian heritage blended with modern fusion. An extremely wearable collection, vivid and colorful, to brighten up your evenings! This range is high on style quotient with a new presentation of fun & fusion, priced between Rs. 699 & Rs. 1099.

Inspired by the vibrant South African charm and motif, Rainbow Nation collection offers vivacious colors and is like a ray of rainbow spreading happiness and vibrancy. Available in breathable 100% premium cottons & cotton blends, crepe, cambric’s, comfortable knits and rayon blends, all the three collections reflect BIBA elegance.

For further information, please contact:

I:Connect Enterprise

Smiti Talwar

Mobile: +919999384214

Email: smiti2001@gmail.com