Colgate-Palmolive launches Colgate 360° surround toothbrush

Company Brief

New Delhi, September 27, 2011

Colgate-Palmolive (India) Ltd, the market leader in oral care, has introduced Colgate 360° Surround - a ground-breaking and innovative toothbrush with a unique head that is packed with special cleaning features to provide a ‘whole mouth clean’ experience. The Colgate 360° Surround features Surround bristles that simultaneously clean both sides of teeth and reach down to the gum line. These Surround bristles, combined with the brush’s wraparound cleaner, and cheek and tongue cleaner, provide 3X germ removal action.

Rekha Rao, V.P. Marketing, Colgate-Palmolive (India) Ltd said, “As market leaders, we are committed to the research and development of revolutionary products that help consumers maintain and improve oral health. Many people don’t know that 80 percent of the germs in the mouth are not really on teeth but on the cheeks, gums and tongue. Conventional toothbrushes only clean teeth and thus, the residual germs on soft tissues like cheeks, gums and tongue may lead to dental problems. The Colgate 360° Surround Toothbrush has been specially designed with wraparound features to deliver a healthier ‘whole mouth clean’ experience.”

Colgate has worked with a leading design firm that specializes in designing high-performance luxury cars, to create the Colgate 360° Surround, combining sophisticated design, innovative materials and superior cleaning features to help customers take the best possible care of their whole mouth.

Colgate 360° Surround Toothbrush will be retailed across the country at Rs. 75. It will be available in white, green, blue, and pink colours with a full head and soft or medium bristles.

For further information, please contact:

Edelman India

Ankita Chopra

Mobile: +91 9910073623

Email: ankita.chopra@edelman.com