Are blogs dead?

Company Brief

Mumbai, September 28, 2011

Drizzlin Media, a Branding 2.0 consultancy has released their latest report on the state of the Indian Blogosphere. The company interviewed 30 bloggers across the country covering genres as diverse as technology, fashion and food to get a pulse of the latest affairs in the Indian user generated content space.

“We were observing a transition in how people create content, with new platforms coming in and lot more content being shared, we were keen to understand how blogging is being redefined”, said Deepak Goel, CEO, Drizzlin Media.

Are blogs "walled gardens" in the age of social networks? Is there any innovation in online content format? Are bloggers being pressured by the fickle twitter/Facebook audience with lower attention span? These are some of the questions addressed in the report.

The report found that with the advent of social networks and other 'convenient' blogging platforms, blogging has evolved from a platform specific exercise to an integrated expression across multiple mediums. The fundamentals of blogging - great content & originality continue to be the driving force behind recognition in the space.

The research includes both veteran and recent bloggers to build a perspective on the transition the platform is going through and tries to gauge its impact on the online content creators.

For further information, please contact:

Drizzlin Media

Robin Abraham

Email: robin.abraham@drizzlin.com